EDGE with Brandon White

Greg talks about how he left a corporate job, started a company and explains how to build an ownership culture that will help you increase sales and profits.

ABOUT GREG MILANO
Greg, Founder and CEO of Fortuna Advisors, is a thought leader and trusted advisor in helping clients transform their value creation potential through bold improvements to managerial insights, decisions and behaviors.

Greg is a recognized industry leader in financial performance measurement and valuation, capital allocation and incentive compensation.

He is the author of Curing Corporate Short-Termism: Future Growth vs. Current Earnings, and his work is regularly published in The Journal of Applied Corporate Finance, CFO Magazine, Fortune, and The Wall Street Journal, amongst others.
 
 He earned an MBA from NYU Stern School of Business and a BS in Mechanical Engineering from Rensselaer Polytechnic Institute.
 
EPISODE LINKS:
 
 Fortuna Advisors

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Lowell is a SaaS veteran with experience selling/buying more than thirty businesses and shares what he knows to help you sell your company.

About Lowell Ricklef

Lowell's company, Traction Advising, specializes in helping B2B SaaS companies with >$5M ARR get acquired.

Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP.

Traction Advising was started out of his frustration when he was in a buyer’s position. The investment banker model uses accounting/finance people trying to sell.

“No one hires accountants to sell products so why hire them to sell a company?”

Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument.

With company buying and selling experience of more than thirty organizations, he knows what internal stakeholders need to approve a transaction.
 
As a Founder and CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.
 
 He leverages this experience to craft acquisitions that get the best outcome for the founders/investors structured to maximize success.
 
EPISODE LINKS:

• Traction Advising

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Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Karthik's journey to founding Ignition and we talk about bitcoin, is business school worth it and more. You'll enjoy this conversation.
 
 About Karthik Suresh
Karthik is the Co-Founder of Ignition, a collaborative hub for Marketing and Product teams to plan, execute, and measure the Go to Market (GTM) side of launching a product or service.

Karthik is a product and a technology leader with experience as a founder, an early startup hire, and a key player in defining product strategy, and finding a market fit.
 
He has extensive experience building products in consumer, enterprise and the data domain across early stage and established companies.

EPISODE LINKS:

• Ignition Website

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Should you provide professional development for your employees? 

If yes, what does that look like? 

Is coaching and mentoring them the same as "professional development"? What's the best approach?  

We talk about what we do, have done with lessons learned and come out of this discussion with a new approach that can help you shape your professional development program for your company.
 

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
 Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic. 
 
 If you just want the core topic forward to around minute 8 and start listening.

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Matt explains how he uses Google My Business local service to build websites that generate passive income and how you can use these techniques for your business to generate inbound leads.

About  Matt "Handshaking" Holmes

Matt "Handshaking" Holmes is a marketing entrepreneur and world record holder. His team develops passive income websites by do by perfecting the local SEO of the sites, and selling phone calls to service providers, similar to Yelp or Home Advisor.
 
EPISODE LINKS:

•   Handshaking

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

We talk about about the nature of consciousness, the truth of who we are, the world we are now living in, why we exist, and how we can thrive.

About Mark Gober
Mark Gober is a former New York investment banker, Partner at Sherpa Technology Group in Silicon Valley, and has been named one of IAM Magazine’s “World’s Leading Intellectual Property Strategists.” Outside of the business world, he is an award-winning author of three books and host of the podcast “Where Is My Mind?” 

Gober is the author of An End to Upside Down Thinking (2018), which was awarded the IPPY best science book of 2019,  An End to Upside Down Living (2020) and An End to Upside Down Liberty (2021) and is the host of the podcast series Where Is My Mind? (2019).

He serves on the Board of the Institute of Noetic Sciences and the School of Wholeness and Enlightenment.

Gober graduated magna cum laude from Princeton University, where he wrote an award-winning thesis on Daniel Kahneman’s Nobel Prize–winning “Prospect Theory” and was elected a captain of Princeton’s Division I tennis team.
 
EPISODE LINKS:

•  An End to Upside Down Thinking: Dispelling the Myth That the Brain Produces Consciousness, and the Implications for Everyday Life.  Buy here for the best price
  
  
•  An End to Upside Down Living: Reorienting Our Consciousness to Live Better and Save the Human Species  Buy here for the best price
  
  
•  An End to Upside Down Liberty: Turning Traditional Political Thinking on Its Head to Break Free from Enslavement  Buy here for the best price
  
  
• Mark Gober Homepage

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

What it takes to write a great screenplay and how to write a great screen play.

About Geoffrey D. Calhoun
Geoffrey D. Calhoun is the best selling author of The Guide For Every Screenwriter and host of the #1 international podcast The Successful Screenwriter. He wrote his first script after being challenged to write a screenplay by a friend of his who worked in the television industry.
 
 After writing the neo-noir thriller Pink Bunny, which was later optioned, Calhoun decided to begin screenwriting fulltime.   He has been nominationed for many awards including the coveted Louis Mitchell Award for Excellence in Screenwriting, voted best author, and has also been listed as a Top 100 Indie Writer in the World. 

 
EPISODE LINKS:

• The Successful Screenwriter
  https://thesuccessfulscreenwriter.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Girish talks about why a SOC 2 audit is essential for modern SaaS companies and how he bootstrapped and sold his first SaaS company.

About Girish Redekar
Girish Redekar is the Co-Founder and CEO of Sprinto, a platform that helps SaaS companies obtain security and privacy compliances 10x faster. 

Sprinto customers need this to close enterprise customers with high-ticket deals and pass vendor security assessments easily.

Sprinto is the second SaaS company he's founded. Before this, he bootstrapped and successfully exited a 2,500 customer SaaS company called Recruiterbox that was sold to a private equity firm.
 
Recruiterbox was bootstrapped, and was there Girish learned all aspects of running a SaaS company: from writing code, running engineering, product management, sales, marketing.

EPISODE LINKS:

• Sprinto
  https://www.Sprinto.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Some customers can be difficult! We talk about real world examples how we have dealt with them and our general approach after having made a bunch of mistakes. 

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.

Danielle and I each run businesses doing millions in revenue each year with over fifty employees . We grab a coffee and pull back the curtain on our businesses.

We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered running a business. It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.

Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions. Then we jump into the topic. 

If you just want the core topic forward to around minute 10 and start listening in this episode.

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EPISODE LINKS:

• Domestic Divas Cleaning Co.
• EDGE

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CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Tim talks about the importance of doing marketing from the inside out and offers several examples that you can use to help drive more sales for your business from your marketing campaigns.

About Time Parkin
Tim Parkin is a consultant to marketing executives globally. By applying more than two decades of experience merging behavioral psychology and technology seamlessly, he unlocks rapid growth for international brands and award-winning agencies alike.
 
Tim has contributed to and been featured in AdWeek, Forbes, TechCrunch, and many other major industry publications. He's a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame. 

 EPISODE LINKS:

• Tim Parkin Consulting
  https://www.timparkin.com

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...