EDGE with Brandon White

Diversity in the workplace. Should business owners have quotas in their business? What effects does that have on your business? Is it even realistic?

We discuss these questions and more in this episode.
 
 Note: This show is an actual conversation and in the first 7-10 minutes we usally catch up on what's going on in our world running our companies, current events, news and things that have happened over the last week and our reactions. Then we jump into the topic. 
 
If you just want the core topic this week forward to minute 23 and start listening. The first part is worth a listen if you have time, but we want to be respectful of your time if you just want to jump to the core topic of diversity.

About the EDGE's Friday Show
Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee.
 
Danielle and I each run companies doing several million in revenue each year with over fifty employees.
 
We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as business owners.

It's a casual, honest conversation that you'll walk away with things you can use to run, market, increase your sales and build your business.
 
 Note: the first 7-10 minutes we usually catch up on current events, news and things that have happened over the last week and our reactions, then we jump into the topic. 
 
 If you just want the core topic conversation, forward to around minute 8 and start listening.

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Learn how Kadin runs several side hustle businesses to earn passive income while he's working his day job.

We talk about how his YouTube channel is doing and hows he's increased his earnings from his channel by sharing some tips you can use to help increase your YouTube subscribers and traffic.

In his biggest update, Kadin catches us up on his newest side hustle product called RFIDify.

RFIDify is an event ticketing platform that seamlessly integrates RFID cashless payments for everyone at the event. It's secure and allows you access control into your event.
 
 If you're a technology geek you'll like how shares what he did to build it on serverless Amazon AWS plaform.
 
 Kadin appeared in Episode # 9 here on the EDGE and shared how he got into online business world from starting an eBay business in high school, to building a successful YouTube Channel, to building a home audio app.

He lays out exactly how he did all if it in that epsiode and lays out exactly how he came up with the idea for RFIDify and in less than a year landed his first big customer.

EPISODE LINKS:

• RFIDify Event Ticketing Wireless Payment App

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Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Matt Stang was an Owner and Operator of High Times for 17 years prior to its sale to a private equity fund. He's currently the Founder of Delic Holdings that is paving the way of psychedelics.
 
 We talk about his business story getting involved with High Times, living through the legalization of cannabis, aka pot, while he was there, the real story about High Times and how he's now taking on the legalization of psychedelics with his newest venture, Delic Holdings.
 
 About Matt Stang
Over Matt's career he helped legalize Cannabis in multiple states, launched the Cannabis Cup in America, and helped build the legal cannabis industry. For almost 20 years he has met and interacted with all corners within the cannabis community. As one of the most connected people in the alternative drug space he helped found Delic Corp four years ago as the first psychedelic corporation.

His expertise in business includes marketing, branding, business development and product viability and he's putting it all to work in the new frontier of psychedelics.

Delic Holdings Corp. (DELCF)
Delic is a leader in new medicines and treatments for a modern world, improving access to health benefits across the country, and reframing the conversation on psychedelics.
 
With the largest infrastructure of psychedelic wellness clinics in the U.S., Delic is making these affordable, effective new classes of medicine available to more people.
 
Their self-sustaining ecosystem of brands includes clinics, media outlets, in-person experiences, and research facilities, and is strategically positioned to educate, influence, and deliver wellness solutions at scale.

 
EPISODE LINKS:

• Delic Holdings

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Greg dives deep into SEO tactics, what they do at Empire Flippers that you can use to rank your site higher. We also wrap up talking about selling your company as a business owner, valuations and how best to position your company for a sale. 


About Gregory Elfrink 
Greg is the head of marketing of Empire Flippers, the largest curated marketplace in the world for buying and selling profitable digital businesses.

As the leader of the Empire Flippers marketing team, Greg regularly educates the market on what is possible for both entrepreneurs and investors when it comes to either exiting a business for life changing capital, or acquiring a dream asset that can become a scalable income machine.
 
EPISODE LINKS:

• Empire Flippers website
• Empire Flippers Valuation Tool - see how much your business is worth

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

In 2021, Stoke was acquired by Fiverr for $110M just 15 months after coming out of stealth mode. Learn how did they did it.

Shahar Erez, Stoke's Co-founder and CEO, shares the company's story and lessons learned along the way of the on-demand talent platform that's empowering companies to adopt a hybrid workforce model that scales as quickly and efficiently as needed.

The Stoke platform provides a streamlined interface to make sure all your “non-employees” are operating according to policies, legal constraints and workforce classification.

About Shahar Erez
Shahar is a tech-scene veteran and serial entrepreneur in Israel and Silicon Valley and has 20 years of executive experience in engineering, product and marketing under his belt at companies like HP, VMware and Kenshoo.
 
He has a BA from IDC University as well as an MBA from the Technion Institute of Technology in Israel.
 
Last but not least, he is a proud father of 3, an amateur cyclist and an avid reader.

Listen to hear the story how they built the company and lessons learned you can use to apply to your business.

 
EPISODE LINKS:

• Stoke Talent

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Should you have dress codes or even uniforms for your business team? Should you have them even if you are a remote team? Listen in to hear what we do and how this conversation itself may cause us to re-think some things that you will want to think about for your business.

EPISODE LINKS:

Domestic Divas Cleaning Co.

EDGE Podcast

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

David Perry is the CEO of the e-commerce partnership network used by over 30,000 Shopify brands.

David shares his story from his beginnings in the gaming space (gaming nerds will love this episode) from having built the first Teenage Mutant Turtles game, the Terminator video game, Matrix video game, Don Dare video game, McDonalds video game to working on building a video game with Michael Jackson and a bunch video games stories you'll love. 

He shares lessons learned in the gaming space that he's brought over to Carro, the Shopify ecosystem and to the world of influencers where they can build their own stores easily with brands they love to make more money from their audience.

GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. "The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provides all the other products they want that you don't currently sell."

Sony PlayStation acquired Perry's previous company Gaikai (a pioneer in cloud gaming.)

EPISODE LINKS:

• Carro

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Marks shares his story of going from nothing to riches, back to nothing, and then with a little hard work and "luck" he's back on top. He shares tons of lessons learned along the way in his entrepreneur career building companies, talks about blitzscaling, how to keep the money you make from your business and...

Tips on the best approaches to paid ads on Tik Tok and other social media platforms that will help you increase your sales and ROI on marketing spend.

Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitzscaling companies.

Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expertise through current projects.

Mark is currently the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America.

Mark has made several other highly successful investments in various industries such as payments, cryptocurrencies, marketing, nutrition, fitness, and sports.

Over the past twenty-five years, he has invested in and consulted for dozens of other ventures, which have resulted in highly positive returns.
 
 Mark is also a Wall Street Journal, USA Today and Amazon Best Selling Author of...
 
 The Lucky Formula: How to Stack the Odds in Your Favor and Cash In on Success.

 
EPISODE LINKS:

• Maxy Media
• The Lucky Formula: How to Stack the Odds in Your Favor and Cash In on Success

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Mark reveals the framework he discovered from talking with industry leaders at Starbucks, Facebook, Google, REI, ABC, the Bill & Melinda Gates Foundation, and many more iconic companies.
 
 We talk about his background in digital journamlism, the state of journalim today and segue into a work life balance dicussion about how making small, simple changes at work, you’ll feel more balanced, empowering you to thrive in all areas of your life.
 
 What’s more, you'll learn how these small actions can create powerful ripple effect that extend far beyond you and into others in your company and personal life.
 
 About the Butterfly Impact
Mark uncovered The Butterfly Impact when his life was torn apart — twice.  
 
As a single father, he knew his sons needed him. As a management consultant to Fortune 500 companies, he knew his clients needed him too.  
 
Mark, returning to his journalistic roots, launched a full-scale investigation into work-life balance and developed The Butterfly Impact. It’s a simple, powerful framework that is already helping people find their way to more balance and more meaning in work and life.

About Mark Briggs
Mark is a management consultant who helps Fortune 500 companies modernize their operations, culture, and leadership by facilitating cutting-edge transformations. He is also a speaker, trainer, and consultant in digital transformation and innovation.

Since 2006, Mark has worked with groups across the United States, Europe, China, and the Middle East. He is the author of four books and a professor of leadership and change management at the University of North Carolina, Chapel Hill.

EPISODE LINKS

• The Butterfly Impact: Resilience, Resets, and Ripples
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CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...

Hear Ulf's story how he founded the Centered App, lessons he learned that can help you with your business, and tips on how to stay focused while working.

About Ulf Schwekendiek
Ulf is the Founder and CEO of Centered, a productivity app that helps users Flow through their Tasks 30% faster. Prior to Centered, Ulf was part of the product engineering teams of Apple/Siri, Autodesk, Postmates, Descript, Detour, Ditto & Groupon. Ulf earned his Masters in Integrated Digital Media from NYU.

After leaving Postmates, Ulf took a moment to reflect on his work and how he accomplished it. He devoured books, blogs, and videos to better understand how to improve his productivity and use his time mindfully.

This thoughtfulness eventually became his next venture. After designing the platform and building a team that shares the same passion for achieving mindfulness at work, Ulf launched Centered in 2020.

 
EPISODE LINKS:

• Centered  App

CONNECT WITH US

Get Your Weekly EDGE Newsletter. It's FREE.

Bottom Line Up Front (BLUF)
Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.

Content
Brandon writes about what he knows...lessons from 2x exits, 20+ strike outs  Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.

Who it's for
People that want to achieve their full potential.

Claim your edge with others who have been getting a step ahead.

Link to sign up: https://edge.ck.page/bea5b3fda6

A Podcast for entrepreneurs and peak performers

Other great podcasts worth listening:

PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science.

MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model...