On episode 184 of The Thought Leader Club Podcast: 

- My 2024 goal that I fell off track with 

- 3 Perspectives on rebuilding consistency and commitment to your goals

- An update on Cheryl's 2024 goal (hehe)

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

On episode 183 of The Thought Leader Club Podcast: 

- Why "thought leadership" is seen as a fluffy buzzword

- An alternative perspective on the concept of thought leadership

- A non-conventional example of thought leadership

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

Continuous learning and development are crucial for the long term success of your online business or personal brand. 

On episode 182 of The Thought Leader Club Podcast: 

- The discomfort of being a beginner again 

- Expanding your breadth of perspectives and learning things you know nothing about 

- Creating your own curriculum and motivating yourself to learn

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

This is the episode for the solopreneurs and content creators who secretly cringe when you look at your recent posts and hope no one you know in real life is reading what you’ve posted.

On episode 181 of The Thought Leader Club Podcast: 

- Trying to write like the LinkedIn "Top Voices" or Instagram girl boss coaches 

- A case study: What it looks like before vs after you write from your own voice 

- 3 Tips to identify what your unique voice is 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

Creating value for your audience via your content - We already KNOW that’s what we need to know… But what does “value” look like? That’s what we will explore in this episode. 

On episode 180 of The Thought Leader Club Podcast: 

- A personal anecdote on how my story impacted someone... And vice versa

- Value is not limited to just educational content and how-to tips

- If you're thinking: Is doing all this work even worth it when no one seems to care? Am I even really helping anyone? What's the point? 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

The first step to becoming known for your thought leadership is to make a decision on what you want to become known for, then start to build a strong and compelling body of work around that exact topic. 

On episode 179 of The Thought Leader Club Podcast:

- Your story, perspectives, and expertise + skills contribute to your "source credibility"

- A thought leadership case study

- What you *think* you’re supposed to be known for vs what you truly want to be known for 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

This episode looks at how I leveraged thought leadership and mindset to sell my offer and sign clients in my coaching business.

On episode 178 of The Thought Leader Club Podcast, we cover: 

- The mindset highs and lows behind the launch of my signature program: The Thought Leader Club

- A deep dive into the mindset behind the marketing assets for the launch (Instagram, podcast, and email sales content)

- The mindset you need to build thought leadership and grow your business 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

This episode looks at how I leveraged thought leadership and becoming known for something to sell my offer and sign clients in my coaching business.

On episode 177 of The Thought Leader Club Podcast, we cover: 

- A behind-the-scenes breakdown of a launch where I sold a new, one-time offer (The Podcast Club group program)

- The results of the launch, what worked, and what resonated with my clients 

- Leveraging thought leadership to launch your offer and build your business 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

The Content Bank is a tool I use to create structure in my business, content, and marketing

On episode 176 of The Thought Leader Club Podcast, we cover: 

- What a Content Bank is

- What to include in your Content Bank 

- How to use your Content Bank

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

How do you keep moving forward when you’re struggling with comparisons and feeling unsuccessful in your life & business? This is exactly what we’ll unpack in this episode. 

On episode 175 of The Thought Leader Club Podcast, we cover: 

- Comparisons with other entrepreneurs or with your past success 

- How to keep moving forward when you feel behind and unsuccessful in your business 

- A recent example of how I failed in my business and felt behind compared to other entrepreneurs and my past success 

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.