What does it really take to become the go-to expert in your space? In a world overflowing with content, why do some people become known for what they do—while others struggle to be remembered?

In this episode of EDIT HISTORY, we’re breaking down the power of a signature series—why the most recognized experts double down on one thing and how you can do the same.

Our guest today is Natasha Pierre (Shine with Natasha), host of the Shine Online Podcast and a Video Marketing Coach for small businesses.

So, if you’ve been showing up, creating content, and doing the work—but still feel like people don’t really know you for what you do—this episode is for you.

In this episode, we cover:

(00:00) Introduction

(00:44) How did you decide what to be known for?

(02:24) Insecurity with video

(04:12) Worried about judgment 

(05:18) Becoming confident on video

(08:34) Reviewing Natasha’s past content 

(15:30) Stressing over metrics 

(17:27) Mental health vs metrics 

(20:13) Comparing Natasha’s recent content 

(29:01) Creating a signature series 

(33:37) Natasha’s content plan 

(35:37) Becoming known for something 

(43:17) Actionable Takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Natasha Pierre

3-Day Video Confidence Challenge: https://shinewithnatasha.com/challenge

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Instagram: https://www.instagram.com/shinewithnatasha/

LinkedIn: https://www.linkedin.com/company/shinewithnatasha 

Shine Studio: https://www.withshinestudio.com/

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

The truth is, authority isn’t given; it’s built. It happens when you keep showing up, refining your message, and sharing what you know, even when self-doubt creeps in. Authority isn’t about knowing everything—it’s about taking up space, speaking up, and leading the conversation instead of waiting for permission.

But most entrepreneurs and creators never reach that moment because they’re too busy second-guessing themselves.

This is the premise for this episode of EDIT HISTORY. Our guest is Latasha James, the Founder and Creative Director of James + Park Creative. She is also the host of the award-winning Freelance Friday Podcast and has taught thousands of people to start and grow their businesses through her courses and content.

So. If you’ve ever wondered whether your content is “good enough,” or whether you have what it takes to become the go-to person in your space—this is the episode for you.

In this episode, we cover: 

(00:00) Introduction

(01:51) How do you know when you’ve built authority? 

(05:14) Insecurities as a creator 

(07:07) Showing up in spite of your insecurities 

(10:39) Reviewing Latasha’s past content 

(16:48) Resonating with your audience by being relatable 

(18:37) The formula for success as a content creator 

(21:44) Content that felt out of alignment 

(25:17) “Authority” content 

(31:39) Hesitating to share your viewpoint 

(36:32) How do you know if you’re in the right direction? 

(38:46) Actionable Takeaways

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Latasha James

Website: https://www.latashajames.com 

YouTube: youtube.com/@thelatashajames 

Instagram: instagram.com/thelatashajames 

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

A few months ago, I didn’t know what to do with my podcast. After years of podcasting, I felt stuck. The growth wasn’t where I wanted it to be, I felt like I had run out of things to say on the show. And I even briefly toyed with the thought of - Is this the end of podcasting for me?

But, instead of walking away, I decided to completely reimagine my approach to this podcast.

On today’s solo episode, I’ll be sharing one thing that’s working, one thing that I’d do differently moving forward, and one thing that I’m experimenting with right now. I also answer a few questions from listeners.

In this episode, we cover: 

(00:00) Introduction

(1:50) What’s working

(5:11) What’s not working 

(6:36) What I’m experimenting with 

(9:55) Q&A 1: What surprised you about the rebrand?

(12:05) Q&A 2: Audio vs video podcasting 

(14:44) Q&A 3: The cringiest content Cheryl has posted 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

In a world where we are bombarded with content and marketing from businesses and brands, how do you make sure yours stand out? And how do you build a brand that stays relevant—not just today, but for years to come?

This is exactly what we explore on this episode of EDIT HISTORY. Our guest today is Jasmine Haitalani, who is the marketing and creative director of Highflier Powerhouse, a creative agency that specializes in guiding service-based entrepreneurs through rebranding and creative direction.

If you’re an entrepreneur, a creative, or someone trying to carve out your space in a crowded world—this one’s for you. Let’s dive in.

In this episode, we cover: 

(00:00) Introduction

(1:28) Making business decisions to stay relevant 

(3:48) Flip-flopping in your business

(7:02) How long does it take to know if it’s working?

(9:02) Reviewing Jasmine’s past content 

(12:21) Standing out 

(14:56) Developing your creativity 

(17:34) Identify your strengths

(20:56) Brands that became irrelevant 

(24:33) Finding inspiration 

(31:27) What Jasmine would improve on 

(33:56) A brand framework 

(35:39) Jasmine’s body of work 

(38:34) You’re capable 

(42:32) Actionable Takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Jasmine Haitalani

Website: https://highflierpowerhouse.com/ 

Podcast: https://highflierpowerhouse.com/podcast 

Instagram: https://www.instagram.com/highflierpowerhouse/ 

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

There’s a moment we all face—the hesitation before hitting ‘post.’ The fear of saying the wrong thing. The pressure to appear polished, professional, perfect. But what does it really take to show up online—not just to be seen, but to be fully yourself?

Our guest, Susan Hyatt, knows this better than most. She built her business in the Wild West of social media—back when MySpace ruled and Facebook was invite-only. At first, she played by the rules: look the part, say the right things, avoid ruffling feathers. But the moment she stopped filtering herself? Everything changed.

So, if fear has ever held you back from speaking up, showing up, or building the life you actually want—this episode might just change the way you see yourself. Let’s dive in.

In this episode, we cover: 

(00:00) Introduction

(1:15) Imposing rules on how you can show up online

(5:35) What authenticity looks like 

(10:36) Vulnerability hangover 

(11:47) The work behind showing up audaciously

(14:34) People’s opinions of you

(19:02) Judging others online 

(21:04) Envying others online 

(26:50) Cheryl’s favorite content from Susan

(28:40) How women hold themselves back from showing up online

(30:46) Professionalism 

(32:16) Being willing to try 

(36:38) Letting opportunities slip right past you 

(40:28) NOT letting opportunities slip right past you

(44:50) Actionable takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Susan Hyatt

Website: https://susanhyatt.co 

Instagram: https://www.instagram.com/susanhyatt

Facebook: https://www.facebook.com/susan.ohyatt

YouTube: https://www.youtube.com/@SusanHyatt/videos 

Podcast: You’ve Got Nerve

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit

Contact

Please email [email protected] for business inquiries.

As an entrepreneur or content creator, there’s always pressure to focus on what makes “strategic business sense.” But what happens when those so-called “smart” decisions start to feel anything but right?

In this episode, Jeremy Enns shares his journey through podcasting and business strategy. We revisit his business-aligned podcast that ultimately felt more like an obligation than an authentic creative outlet. Jeremy also discusses how quitting business projects that no longer serve you can lead to greater clarity, allowing you to focus on what truly resonates with your evolving identity and grows your business as a result.

Tune in to hear how quitting the wrong projects can unlock success in both your creative process and business strategy.

In this episode, we cover: 

(00:00) Introduction 

(01:42) Podcasts in Jeremy’s Business 

(03:18) Past podcasts vs current podcasts 

(06:27) Forcing yourself to keep podcasting 

(09:06) When a misaligned podcast still grows your business 

(13:24) Reviewing Jeremy’s past content 

(15:56) Artistry vs Strategy 

(20:03) What Jeremy did right 

(24:59) Archiving misaligned content 

(27:16) AI vs podcasters 

(32:55) Actionable takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Jeremy Enns 

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn https://www.linkedin.com/in/jeremy-enns

Free Podcast Marketing Audit: https://podcastmarketingacademy.com/audit

Scrappy Podcasting Newsletter: https://podcastmarketingacademy.com/scrappy-podcasting-newsletter

Podcast Marketing Trends Explained: 

https://podcastmarketingacademy.com/podcast-marketing-trends-explained

Roast My Podcast: https://www.youtube.com/@podcastmarketingacademy 

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

As entrepreneurs, we’ve all thought at one point: “If I don’t come off as professional, no one will take me seriously. They’ll think I’m a newbie, and I won’t be able to sign clients or grow my business.” But here’s the truth: looking professional alone won’t cut it.

In this episode, Rae Fung and I revisit a past video that captures Rae’s evolution from a self-conscious newbie entrepreneur to a confident professional speaker & coach. She shares how honing her unique voice transformed her content creation process, highlighting the importance of authenticity, confidence, and strategic thinking.

Whether you’re an entrepreneur, content creator, or professional wanting to elevate your communication skills, this episode provides actionable advice to help you stand out and make a lasting impact using your voice.

In this episode, we cover: 

(00:00) Introduction 

(01:31) The role of content in Rae’s business 

(03:23) The stages of Rae’s business 

(06:57) Reviewing Rae’s past content 

(10:46) Newbie coach vibes

(15:06) How to develop substance 

(20:20) Being proud of past you 

(21:51) When business feels misaligned 

(25:57) Inspired and strategic content 

(31:58) Professionalism vs authenticity 

(41:20) Actionable takeaways 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Rae Fung 

Newsletter: https://sendfox.com/raefungx

Instagram: https://www.instagram.com/raematrix

LinkedIn: https://www.linkedin.com/in/raefung

Blog: https://raefung.com/blog 

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is?

Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur.

Tune in to learn how you can grow your business, even if staying consistent feels challenging.

In this episode, we cover: 

(00:00) Introduction 

(01:50) Inconsistency in Ruby’s content

(03:27) Growing the business despite being inconsistent

(05:24) Creating 10k in the first 90 days

(09:24) Different stages of Ruby’s business 

(12:40) Prioritizing Instagram

(16:27) Who LinkedIn is for (and NOT for)

(20:17) Novelty creates consistency 

(21:48) Reviewing Ruby’s past content 

(28:43) Commenting on Ruby’s past content

(30:17) Bashing on your industry 

(33:23) Critiquing your industry 

(36:40) Advantages of taking your time 

(38:32) Experimentation 

(40:40) Being proud of your work 

(42:21) Being a hidden gem

(45:05) Actionable takeaways 

(48:27) Free resource for entrepreneurs 

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Connect with Ruby Lin 

Newsletter: https://bit.ly/bombassnews-cheryl-pod 

[Private] Podcast: bit.ly/salesbrainpod 

Instagram: https://www.instagram.com/rubysparks.co 

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

Welcome to EDIT HISTORY - A show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today.

Connect with Cheryl Lau

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Podcasters  

THE PODCAST CONTENT AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your podcast content strategy

- Identify the specific areas you can improve on right away to set your podcast apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.

Launching in January 2025: EDIT HISTORY | Successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today

Stay tuned 👀

Connect with Cheryl Lau

Website: https://cheryllau.com/ 

YouTube: https://www.youtube.com/@cheryltheory 

Newsletter: https://cheryllau.com/email 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

Free Resource for Entrepreneurs 

THE AUDIT: Build a differentiated and timeless body of work 

- Audit 9 different parts of your body of work

- Identify the specific areas you can improve on right away to set your business apart from the rest

Get the Audit here: https://cheryllau.com/audit 

Contact

Please email [email protected] for business inquiries.