It is nearly impossible for a startup to succeed if its leaders do not have a clear sense of conviction about the direction they are going. But what is conviction? Why is it so critical? And what are the ingredients that are necessary in building and maintaining that sense of conviction as a leader?

In this episode, Chris and Yaniv break down this sometimes murky topic into a clear set of criteria and steps that allow any leader to map out what it takes to build and maintain a sense of conviction at their startup.

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A bit about our hosts:

Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy,  and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/

Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/