If using your product becomes an ingrained habit for your users, you’re well on your way to massive success. But how do you make your product habit-forming?

On this episode of The Startup Podcast Yaniv talks to Nir Eyal, the world’s leading behavioural designer and author of the bestselling book Hooked: How to Build Habit-Forming Products. Nir and Yaniv talk about what types of products can benefit from habit formation (it’s broader than you think!) and how you can implement the four-step “Hooked model” to make your customers reach for your product now and into the future.

Buy Hooked: https://www.nirandfar.com/hooked/ (the audiobook is great)

Check out Nir’s work at https://www.nirandfar.com/

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A bit about our hosts:

Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy,  and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/

Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/