Marty Cagan joins Chris and Yaniv to discuss what he sees as the biggest risk to building a successful product. It’s not choosing the wrong problem, it’s building the wrong solution!

In this episode, we discuss:

Solution Risk and why it’s the biggest risk for most startups;

Prototyping and the PM solution discovery toolkit;

The Product Manager as CEO of the team;

The power of including Engineers in product discovery;

Empowered Product Designers;

How to hire a PM;

What to do if you find yourself in a feature team;

The importance of coaching in developing Product Managers;

Subject matter expertise and the Domain Dogma trap;

This discussions in this episode were inspired by Marty’s blog post on solution risk:  https://www.svpg.com/the-biggest-risk/

Learn more about Marty here: https://www.svpg.com/team/marty-cagan/

Read Marty’s book Inspired: https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/

Read Marty’s book Empowered:: https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/

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A bit about our hosts:

Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy,  and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/

Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/