Guess what? I'm not against DIY Marketing. But there are some fundamentals you need to know as a small business owner before you jump into DIY Marketing.

I'll discuss two things you'll want to do to get started.

DIY Marketing Consulting

We're chatting about the fundamentals of a great promotional post. If you're using social media to grow your business, you need to know how to leverage it properly when you're posting something promotional in nature. 

First, Kate discusses what you need to evaluate and review before creating your caption.
Kate gives you her 3 fundamentals to the perfect promotional caption.

1. Grab their attention
2. Benefits and Outcomes
3. Call to Action

https://homconsulting.com/

Find something to celebrate and create content around that. People like to know about you. When you celebrate, they want to celebrate with you. 

𝐈𝐝𝐞𝐚𝐬: 

🏆Birthdays! People and pets. We all love to celebrate a birthday. Let people know it’s someone’s birthday. Don’t forget your pets.

🏆Reaching a goal (this can be a business or personal goal you set for yourself or your team). This could a goal you set and how you were able to achieve it. How it made you feel.

🏆A proud moment with your family or team (anniversaries, graduation, new baby, marriage, etc.). 

🏆Holidays that are meaningful to you.

🏆Events and Meetings you are proud to be part of. Maybe you’re a speaker for the month of you were given an invite to participate in an event. Share it. Celebrate it. 

🏆Awards or recognitions. You or your business may have had a mention in an article or newspaper. Maybe you or your business is being recognized for doing something.

🏆Training you have accomplished. You’ve spent time in doing a class or workshop and you’re feeling proud. 

𝐖𝐚𝐲𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐭𝐡𝐢𝐬: 

📌Write a blog about it 

📌Send an email to your list 

📌Create a fun video 

📌Create a graphic making the announcement 

📌Use personal photos that represent the accomplishment or celebration 

📌Add it to your website (for certain celebrations and accomplishments) 

Tip: Leverage others that may be involved in your celebration when creating your content. Think handles and hashtags!

Kate discusses Low Cost or No Cost Marketing Initiatives and Strategies you can implement in your business. 

1. Email Marketing
2. SEO
3. Social Media
4. Guerilla Marketing
5. Create Amazing Content
6. Google My Business Listing
7. Partnerships
8. Generate Referrals with Current or Happy Clients

https://homconsulting.com/

If you have been struggling with finding new content ideas for your business's social media I give 8 super easy and fun strategies you can do. 

1. Share Behind the Scenes
2. Demonstration
3. Simplify something complicated
4. Testimonials
5. Trendjacking
6. Motivate and Inspire
7. Share the Love
8. Curate from content you already created

HoMConsulting.com

With Facebook and Instagram's recent loss of service for 7 hours it's the perfect time to start thinking about diversifying your marketing strategy.

homconsulting.com

Do your social media captions suck?  No seriously. Kate discusses 8 tips when creating perfect social media captions. If you're looking to breathe new life into your captions take a listen.

1. Intention
2. Call To Action
3. Be Your Audience
4. Encourage Conversation
5. Value
6. Story Telling
7. More Context
8. Be YOU

homconsulting.com

Kate talks about holiday marketing. It's never too early to start your strategy and planning for all of your small business holiday marketing initiatives. 

Kate will go through 8 strategies and concepts you can leverage when planning:

1. Give Back
2. Gift Wrapping
3. Gift Cards
4. Co-Marketing concepts
5. Classes and Tutorials
6. Leverage Google Business Listing
7. Contests and Giveaways
8. Ads

Join the FREE Facebook Group for even more... Small Business Marketing Collective

HoM Consulting
Eight By Kate

Kate chats with James Phinizy, the founding visionary and CEO of PureHeart Unlimited Media Publishing. He is a seasoned actor, artist, and Bronx native who started his creative journey as an early childhood educator, teaching preschool on Park Ave, where his zany comedic spirit and sassy edge will forever have him revered as “Mr. Phinizy”. After teaching and mentoring countless children and parents all over New York for over 20 years, Mr. Phinizy is finally bringing his words, his songs, and his inclusive NYC brand to life, to a willing audience of kids of all ages.

Website
Instagram

8 Rules for Branding with Steve Dimeo, Creative Director at Pine.

1. See yourself through your customers’ eyes
2. Understand the difference between a brand and a campaign.
3. Understand that what you do or sell is not who you are as a brand.
4. Think long-term.
5. Think holistically.
6. Think about your personality. 
7. Be different.
8. Hire experts.

Steve DiMeo is a Creative Director and copywriter with a 35+ year history of award-winning, results-driven work in the advertising industry. Throughout his career, he has developed a strong conceptual development and strategic creative approach for digital, integrated marketing campaigns, advertising, broadcast, branding, content strategy and development.

His experience includes working on accounts in consumer brands, hospitality, retail, pharmaceutical, and business-to-business. He is a Managing Partner, Founder, and Creative Director at PINE, an ad agency located in Philadelphia. Steve also teaches advertising at Temple University.

Website
Linkedin
Instagram
Facebook