Eight by Kate

Kate and Bella discuss the Need to Know for March 2021

• Asking for Testimonials
• LinkedIn developing a new Freelance Marketplace
• Twitter’s Clubhouse Competition - Spaces
• TikTok for Business
• Facebook Paid Events and How It Can Help with Paid Advertising
• Facebook BARS App
• Spotify Anchor Tool
• 55+ Audience Stats on Digital

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Kate is flipping things around this episode where is interviews Annabella Estrada her cohost who is the owner of the very successful Wind Up Dance Tour.

Wind Up Dance Tour is an exclusive dance convention that provides comprehensive class initiatives in a variety of dance disciplines. Our goal; to push the dancer out of their comfort zone with unique and challenging classes taught by top choreographers in the industry.  

“We provide the tools; you hold the key to elevating your skills to the next level.”

Annabella Estrada - Producer and Event Coordinator

Annabella was Assistant Producer at events during the Sundance Film Festival in 2014 at the prestigious Social Film Loft and again in 2015 at the EMERGE Bang & Olufsen House. She supported and organized panels, junkets and celebrity parties that included talent and media such as Michael C. Hall, Lindsay Lohan, and Elijah Wood.

Annabella Estrada is a powerhouse hip-hop dancer who has trained and worked with some of the most sought out choreographers in the industry. She is a technically trained dancer in a variety of disciplines.  Formally educated at The Broadway Dance Center in New York City, where she studied Ballet, Jazz, Hip Hop, Street Jazz, Contemporary, Latin Jazz, Pointe, Heels, and Dance Hall. Her training includes master classes at the Debbie Reynolds Dance Studio, The Millennium Dance Complex in Los Angeles, Movement Lifestyle & more! 

In 2011, Annabella was chosen as a featured dancer for Creating Opportunities Elite Team where she was mentored by Lisette Bustamante and Chonique Sneed. She has participated in numerous workshops such as the  Motivating Excellence Workshops I & II (New York) Choreographer – Rhapsody James and Confidence is K.E.E (New York) Mentor- Aurelia Michael.

Annabella’s dream is to continue her love of dance and provide new and amazing opportunities for aspiring dancers. She believes in sharing her dream with others and making sure that dancers gain the same levels of training as she was exposed too. Annabella started Wind Up Dance Tour in 2016 in her small town of Bethlehem, Pennsylvania and now produces Wind Up Dance Tour Conventions and workshops in Philadelphia and Los Angeles, CA. Annabella plans on expanding Wind Up Dance Tour Nationally and one day Internationally - growing the faculty and the already immense love for Wind Up Dance Tour. 

Follow On Facebook and  Instagram @windupdancetour

Kate and Bella talk all things Hashtags and what you need to know when planning out your Hashtag Strategy.  8 Things To Know When Creating Your Hashtag Strategy.

1. Know the Rules
2. What Are The Different Hashtags 
3. Research
4. Competitors
5. Related Hashtags
6. Get Featured
7. Banned Hashtags
8. Hashtag Placement

www.homconsulting.com
[email protected]
[email protected]

Kate and Bella chat with Master Coach, Tina Marie St.Cyr where she shares her 8 tips to increase sales in your business.

Tina Marie St. Cyr is a dynamic force when it comes to personal development, leadership, and communications. She is a board-certified executive coach and a licensed corporate trainer specializing in human communications & human relations. With over 12,000 hours of application, study and design of programs, her methods for helping people create immediate and lasting results are extraordinary. Her specialty is in bringing new, transformative perspectives to a situation, allowing the human ability to solve problems flow easily. Her fascination of ‘why we humans do what we do’ and her unique ability to create an air of curiosity and wonder in her audiences has made her a revered public speaker and expert guest on human transformation. Tina Marie’s unique blend of certifications and degrees allow her to work with people from all backgrounds and cultures.

Business owners will realize steady and scalable growth, positive team synergies and ever-increasing leadership skills. Entrepreneurs will have a highly experienced advocate and coach by their side advancing them to their true revenue results.

After ten years of private practice, St. Cyr founded Bonfire Coaching in 2017 and began training other coaches in her methods. As of January 2020 she has a team of ten coaches serving the many Bonfire clients in personal life coaching, career coaching and executive/leadership coaching.

“At Bonfire Coaching, we help people embrace an undeniable readiness and focus to energize their lives, no matter the circumstance or the nature of their story, at a new heartfelt level. We help clear clutter, whether physical, relational, emotional or spiritual to make space and new habits for achieving meaningful results.” -Tina Marie St. Cyr

Websites:
Bonfire Coaching
Tina Marie
Light Your Life Podcast

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Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for February 2021.

In this episode we cover:

1. Clubhouse
2. Curated vs. Canned Content
3. Testimonial Videos
4. Instagram Vanish Mode
5. Facebook "Topic Exclusion" Tools
6. Google Duplicate Content
7. Embeded vs. Uploaded Video Content for Google Ranking
8. Tool - ZOOMSHIFT.COM

Kate and Bella talk with entrepreneur Kathy Purcell of ClearProtex.

Starting a business during a pandemic for a pandemic!

Katherine M. Purcell, MT-BC, Director of Therapeutic Arts Group, (TAG) is a
Board Certified Music Therapist and Pennsylvania State Certified Music Teacher. She
graduated, Cum Laude, from Shenandoah Conservatory in 1989 with degrees in both
Music Therapy and Music Education with a minor in Psychology. For four years, she
worked as a secondary school music teacher at a private school in Allentown,
Pennsylvania, instructing severely emotionally disturbed children from around the
country.

Mrs. Purcell coordinates music therapy and art therapy services for various
agencies and individuals in their facility, home, group home or soon- in the new
Therapeutic Arts Group building located in Whitehall, PA. Therapy, enrichment sessions
and lessons are provided for individuals of all ages and abilities with a variety of needs
including those diagnosed with Attention Deficit Disorder, Speech Delay, Attention
Deficit Disorder, Pervasive Developmental Disorder, Brain Injury, Developmental Delay,
Autism, Psychiatric Disorders, Cerebral Palsy, Cancer, Physical Handicaps,
Dysfunctional Families, and At-Risk Children.

Together with her husband, who is also a musician, Mrs. Purcell provides unique
musical activity sessions for children's birthday parties, family reunions and special
events of all kinds.

At the beginning of the global COVID 19 pandemic in March 2020, after searching
for a product to protect the 32 TAG music and art therapists and being unable to find
anything suitable for protection, Kathy created ClearProtex- the maskless alternative!
This product is comprised of a full face shield and replaceable,washable cloth attachment
and is valuable for clients and therapists to be able to see each others full expression
while protecting themselves and others. Kathy hired seamstresses in the greater Lehigh
Valley to sew the cloth attachments and is working with a company in New Jersey to
create the clear full face shields.

Kathy resides in Whitehall, Pennsylvania with her husband, son and two cats.

Kate and Bella talk about tips on creating your social media captions.

1. Know your audience
2. Use your voice
3. Tell your story - microblogging
4. Include a call to action
5. Include hashtags
6. Ask questions
7. Use emojis
8. Tag people

www.eightbykate.com
www.homconsulting.com 

Kate and Bella chat with The Sales Wizard, Hugh Liddle of Red Cap Sales Coaching where he gives us 8 Steps in the Sales Process.

Hugh discusses:

1. Mindset
2. Building Report
3. Verbal Agreement
4. Questions
5. Value Statements
6. Ask for the Sale
7. Answer Objections
8. Follow Up

WOW! Hugh is offering a special discount of $50 off his Elite Sales Academy Training for our listeners. You can go HERE and use promo code: 8bykate

Follow Hugh:
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Linkedin

Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for January 2021.

In this episode we cover:

1. IG Policy Updates
2. Apple and Facebook Battle
3. IG Reelz
4. Followers, do numbers matter?
5. Products leveraging ethical sustainability plans
6. Social Media Scams
7. Facebook Oculus
8. New Years Resolutions to Quit Social Media

Kate and Bella discuss 8 marketing refresh ideas that you can implement in the new year for your small business. 

1. Website updates
2. Review website stats
3. Update your social media platforms
4. Analyze your content
5. Update your Email Marketing efforts
6. Update Marketing materials to match your other updates
7. Strategize
8. Organize