Eight by Kate

Dr. Darin Mazepa of Vitality Natural Healthcare Center discusses 8 Resolutions You Will Want to Consider This New Years'.

A lifelong resident of the Lehigh Valley, PA Dr. Darin is passionate about four things, being the best father he can be to his son, Kai; his love for the Hawaiian Islands, attending concerts; and transforming the lives of suffering people through Reorganizational Healing. In 1996 he set out to create a new paradigm in healing for the Lehigh Valley. His practice, Vitality Natural Healthcare Center was born.

Over the last 25 years, Dr. Darin has helped thousands of patients live happier, more productive lives. Whether it's through the most gentle form of chiropractic, allergy elimination, nutritional counseling and support or any of the other tools in his professional arsenal, he always gives 100% to the person with whom he is consulting. He is the proud recipient of several awards over the past two decades and has been asked to speak at local, national and international health conferences.

Vitality is the very first Network practice in the Lehigh Valley and is the longest established holistic practice in the area.

Find Dr. Darin:
Website
Facebook
Instagram

Kate and Bella give you 8 Last-Minute Small Business Holiday Marketing Tips.

1. Offer a nice last-minute discount. Use holiday-specific promo codes too.

2. Connect to customers and clients via social media messaging with warm wishes to those you may have worked with or know. Maybe share something that has changed even they may not know about, but be sincere, don’t be salesy. 

3. Look to do fun holiday-inspired social media engagement content. 

4. Promote Gift Cards or sending your products or service to others.

5. Bundle products and services in gift sets or packaging that is a larger dollar spend but more value.

6. Do your own holiday gift guide that highlights your services or products and maybe others in your community. 

7.Leverage influencers and or ask for testimonials and reviews this holiday. People are more in a giving mood so you’re more likely for them to take some time to write something nice about you.

8. Email Marketing. Roll this all up into email marketing campaigns leading up to the new year.

This week Kate and Bella talk to Gotham Chandna of Cloud 21 PR where he will share 8 Growth Hacking Tips for Independent Film Makers.

Gotham Chandna is a Marketing & PR Savant. With over a decade of marketing and PR experience under his belt, Gotham is recognized as one of the top 100 Twitter users in PR. 

Passionate about indie and global cinema, he serves on the jury of Petit Cannes Film Festival and hosts workshops, roundtable sessions, panels and special events during the Sundance and Cannes film festivals. He is also the co-founder of The French Riviera Film Festival.

In the past few years, he has worked on several dozen feature-length, short film, documentary, and web projects promoting and marketing at film festivals worldwide. 

His online contribution to blogs includes The Huffington Post, Engadget, Buzzfeed, Destination Luxury, Indie Entertainment Magazine and more.

His work at Cloud 21 (PR & Marketing agency) includes several years of work in the entertainment and lifestyle verticals. Gotham has served on some key events and campaigns that include brands like Bang & Olufsen, Audi, LG Electronics, Uber, RocaWear, TEVA, People Water, BOdvar of Sweden, Artful Dodger, Nokia, and Sound City.

 Gotham is also the Founder and Curator of the very popular Gothamology, a website to curate all experiences related to Luxury, well-being, and Lifestyle.

Gotham discusses:
1. Location Location Location
2. Online Presence should be up to date
3. Festival Strategy
4. Digital Ads
5. Electronic Press Kit (EPK)
6. Contest, Quizzes and Competitions
7. Influencers
8. Stand OUT!

Links he mentions:
www.namecheckr.com
imdb.com
www.filmfestivals.com
www.tubemogul.com
www.issuu.com
www.rafflecopter.com

Gotham's website and Social Handles:
cloud21.com
frenchrivierafilmfestival.com

Gothamology Instagram @Gothamology
French Riviera Film Festival Instagram @frfilmfestival
Indie Film Making PR Instagram @indiefilmmarketing

SPECIAL OFFER Submit your Short Film to French Riviera Film Festival and use promo code: FRFF2021 to receive a 20% discount on your film submission.

Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for December 2020.

In this episode we cover:

1. Facebook Messenger Update
2. Instagram App Update
3. Parler
4. Text Message Marketing
5. Facebook Inbox
6. Tool - Subjectline.com
7. Tool - Lastpass.com
8. How To Support Small Business This Holiday

Kate and Bella talk with small business salon owner Hilerie Whitehouse of Haven Salon and Spa. We talk about running a salon during a pandemic and other small business fun.

Hilerie has been a licensed Hairstylist for 29 years in the beauty industry. She opened and operated her first salon in Cape May, NJ. Haven Salon & Spa is my second entrepreneurial endeavor. Taking the stress out of people's daily routines and making them feel beautiful, relaxed and special, makes her feel accomplished.

Her experience spans from working fashion week in NYC, styling for fashion & photo shoots in South Beach Miami, to taking care of brides and their party for many weddings on location and in the salon. She is a certified perfecTress hair extension professional. Proficient in hair extensions and hair additions along with being a color specialist and enjoys giving a great haircut.

Find and follow Hilerie and Haven Salon and Spa
www.havensalonandspa.com
@havensalonandspa
 
 

Kate and Bella discuss the Need to Know Trends, Tips and Tools in Marketing for November 2020.

In this episode we cover:

1. Hashtags and Keywords
2. National Gratitude Month
3. Mailchimp Changes to their Policy of Use
4. Quicc.io
5. Virtual Events
6. Tik Tok for your business
7. Recordscreen.io
8. Using micro influencers in your business marketing strategy

Join Kate Elfatah weekly for her brand new podcast 8 By Kate where she'll discuss all things small business marketing. 

Our first episode is giving you 8 reasons you will want to listen to the podcast.