Eight by Kate

Kate and Bella chat with entrepreneur, Holly Daniels Christensen, CEO and Founder of Dune Jewelry Co.

Can you go from crafting at your kitchen table to a multi-million-dollar business?  As CEO, Holly Daniels Christensen has proved – yes!  Using grit and the actual sand beneath her toes, that’s exactly what this entrepreneur has done.

The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top agent in Boston’s highly competitive real estate market.  

This unique bootstrap entrepreneur who proved she was unafraid of hard work was voted 2016 Woman-Owned Business of the Year for Massachusetts and New England by the Small Business Association (SBA). In 2018, Inc. magazine honored Dune Jewelry as No. 2590 on its 37th annual Inc. 5000 List which is the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.   Currently, Dune Jewelry is the one-and-only experiential jewelry brand in the world.

It all started in 2007, when this self-taught jewelry designer began making beach sand jewelry for friends and family at her kitchen table, then officially launched Dune Jewelry full time in 2010. Now, Dune employs a team of 25 people working in a 3,100 square foot studio space in Hyde Park, Massachusetts.  Dune continuously fills orders for over 600 retail partners worldwide while their thriving e-commerce website focuses on selling personalized Experiential Jewelry that captures their customer’s most cherished memories. Additionally, Holly has created an exclusive Sandbank that holds over 5,000 sands and earth elements gathered from iconic and memorable locations around the globe which customers can select from to customize their jewelry.

Holly is an advocate for giving back to the community and is proud to spearhead many fundraisers each year for non-profit organizations such as SMILE Mass, Joslin Diabetes Center, and the Association to Preserve Cape Cod. In addition, Dune often donates a portion of their sales throughout the year to various charities such as the global relief organization All Hands and Hearts, the Surfrider Foundation and the P.A.W.S Project.

Currently, Holly is hosting “Kitchen Table Talks” a 30-minute live show on Facebook and Instagram, where she shares updates on current events, favorite recipes, funny happenings and style hacks along with information on Dune’s new brand collaborations and designs in development. 

Holly lives in Walpole, Massachusetts with her husband Eric, their two daughters Alexa and Lyla, and their rescue pup, Earle.  She is dedicated to creating a future that motivates people to understand that continued hard work and perseverance is a direct path to success.      

Follow Holly Daniels Christensen on her personal Instagram:  sandy__hands

For more information on Dune Jewelry visit, www.dunejewelry.com

Follow Dune Jewelry on social media: 

Instagram: DuneJewelry

Facebook: www.facebook.com/dunejewelry​

Twitter:  @dunejewelry

Kate and Bella chat with Sleep Expert Ronee Welch of Sleeptastic Solutions.

Ronee Shares 8 Tips on Better Sleep

Ronee Welch is the owner of Sleeptastic Solutions. Besides holding a dual BS in marketing and management, she is a certified pediatric and adult sleep consultant, health & lifestyle practitioner, pre/postnatal nutrition coach, lactation counselor, infant massage educator, parenting coach, postpartum doula, and business mentor.

Ronee is currently studying to become an international board-certified lactation consultant (IBCLC). She recently co-authored a new book called "Success Reimagined". She is a board member and Eastern Regional Director (USA) for the Association of Professional Sleep Consultants.
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Ronee is passionate about educating parents/adults and parents-to-be about the importance of sleep, nutrition, stress-management and more for both children and adults. Not only does she work one-on-one with clients, but she also offers a variety of affordable online and group courses.

Ronee resides in Pennsylvania with her husband and 4 wonderful children. When she’s not busy helping families sleep and feel better, you’ll find her supporting her children at their sporting events, continuing her own education and seeing lactation clients, cooking, or playing the ukulele.

Special OFFER for our listeners: Purchase any Sleep Package and get 1 FREE Week.

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Bella schools us on tips on creating TikTok video content. If you're new to TikTok or have been thinking about jumping into this growing platform, Bella shares some great tips and suggestions on getting things started.

HoMConsulting.com

Kate and Bella chat with Nicole Harvey, co-founder of Mason-re. Mason-re believes that true sustainability comes from using less items for more things. This is why they have focused on the mason jar - one of the most versatile and reusable products.

Nicole shares valuable information about the start of this amazing company and being an entrepreneur.

Nicole was born and raised in Denver, CO. She has an undergraduate degree in Communications and Art Studio from Tulane University in New Orleans, LA. Her brother, Eric, an engineer, came to her during her senior year at college with this great idea for an eco-friendly mason jar sleeve. He’s an amazing engineer but wasn’t sure how to spread the word about the product, so that’s where Nicole came in. She’s the marketing, design and social media guru of the team. With the help of our third partner and sales genius, Adrian, we grew our company from a Kickstarter in 2014 to almost 3 quarters of a million dollars in sales in 2020, despite all the changes from COVID-19.

Mason-re Website
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8 touch points needed for your buyer's journey to help increase your chances in a potential customer to convert. Theresa discusses 8 areas and the strategies and tactics under each area.

1. Unaware
2. Aware
3. Educate / Inform
4. Interest
5. Consider
6. Remarket/Retarget (this is a step many forget when looking to convert in a full-funnel approach, not just for raising awareness at top of funnel)
7. Intent
8. Evaluate

Theresa Dunn is a modern marketer with 12+ years of building brand-to-demand experiences for SMB to Fortune 500 brands in Healthcare, Personal Care, CPG, Travel, Energy, Hardlines/DIY and Real Estate markets. Focus areas include strategic planning, digital/growth marketing, account-based marketing, digital media planning/buying and performance marketing management.

The Grovery Website
Theresa's Instagram
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Kate and Bella speak to the impressive 20-year-old Entrepreneur, Luke Hyde.

Luke Hyde Founder of Drive Digital Advertising and The Small Business Digital Road Map, helps small businesses grow exponentially by teaching them top online marketing strategies without requiring a lot of money, time, or experience. He has been featured in Medium, Yahoo Finance, IT Business Net, Digital Journal, and Daily Herald. The program is an all-in-one video program in digital marketing for small businesses and includes access to an exclusive Facebook group. Click here to learn more: https://lukehyde.com/.

https://lukehyde.com/

https://www.facebook.com/lukehydedigital

https://www.instagram.com/lukehydedigital/?hl=en

https://www.linkedin.com/in/lukehydedigital/

Our monthly Need to Know episode. Kate and Bella discuss:

1. Instagram LIVE Rooms
2. Instagram Remix Feature in Reels
3. Tool of the Month: TapInfluence.com
4. Facebook Launches Favorites: Link to article
5. Email Stat
6. Email Subscribe List Building Tip
7. LinkedIn Clubhouse Rival
8. When's Clubhouse Coming to Android

homconsulting.com

You work so hard on developing your content. There are so many ways you can take that content and reuse it. Kate and Bella give you 8 ways you can repurpose your content. 

1. Reshare in an email blast
2. Take pieces and share in nuggets on your social media over time
3. Create a video talking about the content
4. Create an infographic of an Ebook you can give away as a freebie
5. Turn your content into a webinar
6. Go live to discuss the topic or maybe a Q&A
7. Do some throwback posts with your old evergreen content
8. Turn your content into a podcast

Book a 30-minute FREE Consultation with Kate to discuss how you can repurpose your content. 

Kate and Bella talk with Business Coach, Jeff Newkirk of Understandable Solutions.
 
8 Ways to Securing a Sustainable Business

1. Maintain the vision
2. Know your numbers
3. Have a plan
4. Retention, retention, retention
5. Systems win every time
6. Triple L
7. Serve not served
8. A smokin’ pipe

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LinkedIn
Events

Take Jeff's FREE Assessment. How well do you know your business? Are there any areas of your business that you need to work on? "Understandable Solutions" will provide you with easy-to-understand solutions that will help you move your business forward! CLICK HERE

Kate and Bella review 8 Tips in Creating a Small Business Content Marketing Calendar.

1. Define it's purpose
2. Determine the tool you will use
3. What should be on your calendar
4. Understand how much content is needed
5. What do you have already vs. what do you need to create
6. Keep it simple
7. Refine your ideas
8. Monitor and Measure

www.homconsulting.com
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