Eggs were the symbol of inflation in the last election. Now, as electricity bills spike, they are becoming a symbol for consumer frustration in 2026.

Americans are feeling the squeeze. Bills are up nearly 30% since 2021, outpacing inflation and straining household budgets. Eighty million Americans are struggling to pay, four in five feel powerless, and politicians are scrambling for someone to blame. On Truth Social, Trump points at renewables. On TikTok and Bluesky, users rage about data centers. Utilities blame extreme weather. Governors blame corporate utilities.

So who’s actually guilty? According to Charles Hua, the CEO of PowerLines, the real story is far more complicated: billions in spending for transmission and distribution systems without enough careful planning or oversight.

In this episode, we explore how rising bills are creating a political storm, how affordability is reshaping state campaigns, and what it would take to cut rates by 20% through smarter regulation and an emphasis on unlocking current grid capacity.

With resilience now a leading driver of grid investments, Latitude Media and The Ad Hoc Group are hosting the Power Resilience Forum in Houston, Texas on January 21-23, 2026 . Utilities, regulators, innovators, and investors will all be in the room — talking about how to keep the grid running in this new era of heatwaves, wildfires, and storms.

Want your clean energy brand to stand out in a crowded market? Work with Latitude Studios, our in-house agency that provides content creation and marketing services for brands at the frontier of the energy transition.

Credits: Co-hosted by Stephen Lacey, Jigar Shah, and Katherine Hamilton. Produced and edited by Stephen Lacey. Original music and engineering by Sean Marquand.