Elevated Frequencies

How do you thrive as a DJ in a competitive industry? What strategies support authentic growth in music? Why is community support vital, especially for women in DJing? This episode features an inspiring conversation with AQUTIE, a trailblazing DJ whose rapid rise is marked by authenticity and community engagement.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we explore:

• The importance of being true to yourself as a DJ and how to maintain authenticity through music and branding.
• The significance of consistency and patience in building a successful DJ career.
• Strategies for connecting with the community and supporting other artists, leading to mutual growth and opportunities.
• The value of building genuine connections and surrounding yourself with like-minded individuals for personal and professional development.

AQUTIE is a Harlem-born and raised South African/Guinean producer/DJ whose meteoric rise has led to sharing the stage with Black Coffee & Uncle Waffles, her Boiler Room debut, and curating a stage on the Coachella grounds, all within the past year. Through her own monthly Brooklyn-based event series, Heat House, AQUTIE brings the sounds of the African diaspora together, transcending borders and embodying her ethos of unity and inclusivity.

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Audio Engineer & Video Editor: James Fixx

Should you stream your DJ sets on Twitch? How does a DJ grow a streaming audience? Is a large streaming presence helpful in booking in-person DJ gigs?

In this conversation with DJ and streamer Whistleface, we discuss how he built his career in live streaming his music, which platforms he uses and why, and how he found monetary success in this nontraditional format.

Join my Patreon for business and branding tips to take your DJ career to the next level. For a limited time, tiers start as low as $5 a month.

In this episode, we cover:
-Streaming your DJ sets on Twitch and TikTok
-Roadblocks to becoming a successful streamer
-Making live streaming a viable career with effective layered marketing

Whistleface is a house and techno streamer known for his well-curated DJ sets on Twitch and TikTok. He mastered the skill of engaging with his community while streaming his sets and has amassed over 42,000 followers on Twitch and 84,000 followers on TikTok.

Catch his sets live on Tuesdays, Thursdays, and Saturdays at 10am EST. Follow Whistleface on Twitch 

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Audio Engineer & Video Editor: James Fixx

How does opting out of drinking impact your music production? If you found out an artist you like always uses a ghost producer, would you stop supporting? Is there a Spotify alternative where artists can release tracks and actually see streaming revenue? 

In this conversation with FREAK ON, we discuss EDM industry topics like navigating the music scene without alcohol, the integrity (or lack thereof) in using ghost producers, and the ethics of music streaming platforms.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we cover:

-How sobriety helped FREAK ON's process in the studio
-The social media struggles artists face today
-How streaming platforms have changed the way artists produce & release their music

FREAK ON is an LA-based producer making a name for himself through his distinct take on driving, party tech originals. With influences from dance and hip-hop, FREAK ON developed his unique style with emphasized basslines and high-energy synths.

Follow FREAK ON: https://www.instagram.com/freakonmusic/

Instagram: https://www.instagram.com/oliviamancuso__/

Have you thought about pivoting to a full-time music career? What would leaning into your authentic passion do for your overall well-being and happiness? How can mental health support or detract from the success of your creative career? In this conversation with producer Fredy Lane, we talk through her own mental health journey when transitioning from running a successful events company to pursuing music. 

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com 

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso 

 In this episode, we cover: 

- How career choices impact your mental health 

- Taking financial risks for the sake of happiness 

- Finding purpose in your music career 

Fredy Lane is a tech house producer and DJ from Los Angeles, California. Having played Beyond and Nocturnal Wonderlands, EDC Las Vegas, the Hollywood Palladium, and more, Fredy has built her reputation as an energetic performer with a knack for pop-style songwriting. Fredy has garnered support from top labels like Insomniac, IN/ROTATION, Deadmau5's Hau5trap, and Thrive Music. She hosts a podcast called Alone Together, which aims to help her listeners feel less lonely. Catch Fredy's new episodes airing on Insomniac Radio biweekly. 

 Follow Fredy Lane: https://www.instagram.com/iamfredylane/ 

Instagram: https://www.instagram.com/oliviamancuso__/ 

Are you scared to promote your music on social media? Do you feel lost on how to make entertaining content? Do you get stuck on negative feedback from peers or online comments? In this conversation with DJ, producer, and social media expert Goshfather, we discuss the importance of social media promotion for artists and how to effectively commit to creating content.

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

In our exclusive Patreon clip, Goshfather and I discussed how talent alone isn't enough to succeed as a musician. Goshfather explains the other aspects of a music career that are arguably more important than musical skill.

Join my Patreon at the link below for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time: https://patreon.com/oliviamancuso

In this episode, we cover: 
- Mental blocks that keep DJs from posting content 
- How DJs make social media content that their audience actually wants to watch 
- Ways to get out of a social content rut

Goshfather, based in San Francisco, blends disco, funk, and tech house, inspired by artists like Daft Punk and Duck Sauce. In 2023, he released a record weekly, amassing over 40,000 downloads and solidifying his presence in the EDM industry. Goshfather built a solid core following on social media through consistent content and engagement with his community. Associated with Hysteria and Spinnin Records, Goshfather aims to dominate the electronic music scene with his unique sound and vocals, performing at major venues like Academy Nightclub in LA.

Follow Goshfather: https://www.instagram.com/goshfather/
Follow me for exclusive clips and tips: https://www.instagram.com/oliviamancuso__/

NOTE FROM OLIVIA:

Hey guys! I shot this episode live at my friend's pizzeria. You may hear some slight background noise - so just a fair warning if you use headphones.

Special shoutout to Professor Pizza for sponsoring this episode:

How can you convert social media followers to loyal fans of your music? Can going viral make you an overnight music success? How can a manifestation and meditation practice support your music career goals?

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Get presale tickets here: www.chicagomusicnexus.com

Join my Patreon at the link for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.

In this episode, we cover: 

• Why people follow you on social media, and how that may not convert to loyal music fans
• The power of manifestation in creating your dreams and meditation for keeping you grounded within them
• The cons of going viral and how building an audience over time may be more effective

Minimal techno and house DJ/producer duo, X & Ivy, began under a different alias, PARTY SHIRT, and amassed 20M followers as the world went into lockdown. The duo decided to start a completely new project as X & Ivy, which began in 2023, but has quickly gained noise, including sets for Book Club Radio, and gigs in US, UK, and Australia.

Their tracks have received support from the likes of FISHER, Jamie Jones, Marco Carola, and more. Their upcoming release with frequent Daft Punk collaborator, Todd Edwards, and an album worth of unreleased IDs has positioned them perfectly for an exciting 2024.

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How do you get signed to a record label that values artist development?

What will a label do to evolve your artist story and support individual releases?

Should you be producing for DJ promo or to play your tracks directly to your audience?

Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live TOMORROW, June 21, 2024.

In our exclusive Patreon clip, Deron and I discuss how AI is changing music promotion, for better or worse. Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time. 

In this episode, we cover: 

• What marketing tactics Deron uses for his signed artist releases
• How his label plays a part in artist development 
• The personality traits he looks for when trying to sign an artist 

Deron Delgado is a label manager for Dirtybird Records (under EMPIRE Records), who’s built a reputation as one of underground dance music’s most influential curators. Since 2015, Delgado has managed the label’s day-to-day operations, and helped shape and execute the label’s vision across their releases, events, festivals, and more. He's overseen dozens of artists' careers, helping many grow from local openers to festival headliners. Delgado has worked with names like John Summit, FISHER, Nikki Nair, Walker & Royce, and Catz N Dogz, to name a few.

Follow Deron: https://www.instagram.com/derondelgado/

Follow Me: https://www.instagram.com/oliviamancuso__/ 

Do you know where to find resources to take your music business to the next level? 

When should you invest in tools, products, or additional people on your team? 

How can you negotiate deals in a professional manner?

Watch this episode to learn the common mistakes music industry professionals make when trying to grow their careers. Learn more tips like these from experienced DJs, producers, managers, and more at the upcoming Chicago Music Nexus. Presale tickets go live on June 21, 2024.

In this episode, we cover: 

• How to build a strong artist brand that supports your social media strategy 
• Knowing the right way to invest in tools, products, and yourself 
• How to become resourceful in running your music business 
• The importance of standing up for yourself in a professional way 

Join my Patreon and get exclusive access to branding and business resources for your artist journey

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What can a strong PR strategy do for your music career? When is the right time to add a PR expert to your artist team? How can PR help refine your artist brand identity?

Listen to this episode to learn how PR maven Franz Hilberath recommends you build your brand. His tips aim to not only grow your career but maintain your integrity and connection to your audience at the same time. Franz is a panelist at the upcoming Chicago Music Nexus, where artists can talk directly to him. Presale tickets go live on June 21, 2024! Sign up for early bird access here.

In our exclusive Patreon clip, Franz explains top 40 artists' recent PR strategies. We discussed Billie Eilish's new album promotion, Kendrick Lamar's smart and subtle marketing for his diss tracks, and other artists who have dipped their toes in EDM (Beyonce, Drake). Join my Patreon  for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time. 

In this episode, we cover: 

• How a PR strategy can support your music career 
• How to build a PR story that audiences relate to 
• The value of a niche, engaged audience over viral numbers 

Franz Hilberath is a writer, publicist, artist manager, and editor/founder of MP3 MAG. His byline spans live event coverage, music reviews, and interviews with innovators such as ODESZA, Marc Rebillet, RUFUS DU SOL, Lee “Scratch” Perry, GRiZ, & SOFI TUKKER. Franz works as an independent publicist (Franz.mp3), representing true creatives and esteemed labels such as Zeds Dead (Deadbeats), Shaq (Diesel), Gravitas Recordings, Mersiv (MorFlo Records), Night Tales (Ultra Records), and more. Follow Franz.

Join my Patreon and get exclusive access to branding and business resources for your artist journey.
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How do you make money as an artist? How much does it actually cost to turn your music into a career? What steps should you take before you spend a penny on achieving your goals? 

In this episode, talent manager Mario Danza takes us through the hard numbers that go into making a music career take off. In our exclusive Patreon clip, Mario explains how to make sure you're getting the best deal through contracts and negotiations - EVEN if you don't have a manager or lawyer to help you out. Join my Patreon for business and branding tips to take your DJ career to the next level. Tiers start as low as $5 a month for a limited time.

In this episode, we cover: 

• What to invest in to make music your full-time job 
• Figuring out your artist brand, and using monetary investments to push that vision forward 
• Actual numbers of what investing in yourself costs 

Mario Danza is the founder of Define Group, a management group for dance music artists. He also runs a network of over 2M followers across his digital work for DJ Lovers Club, EDM Lifestyle, and EDM Lovers Club. On top of all of that, Danza does programming for TTYL Events. 

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Join my Patreon and get exclusive access to branding and business resources for your artist journey.

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