Elevated Visibility with Nina Gibson

So many of my clients come to me because they’re struggling to repurpose content. The key to successful content repurposing is starting with long-form legacy content rather than micro-content. Legacy content is going to form the foundation for almost every single thing you’re doing on every single platform.

Never heard of Legacy Content? Then tune in to discover just how powerful Legacy Content is and how it can help you in your business.


In this episode:

• Your visibility secret sauce - Legacy Content
• The importance of an omnichannel approach to brand cohesiveness
• Repurposing Legacy Content
• Anchoring your legacy content in SEO

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Ready to repurpose content like a pro? Find my content repurposing workflow HERE

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Welcome back to the Elevated Visibility Podcast. Today, we have Cait Howard as a guest and we're going to talk about something really fun – how to leverage your podcast for lead generation.

If you’re into podcasts, if you have a podcast, and especially, if you’re thinking about starting a podcast, listen up.

In this episode, we’re not only talking about using private podcasts as a lead generation tool for your business but also how it is a sustainable way to build your authority online, which is such an important component of being a business owner and creating expansive visibility in the online space.


In this episode:

• What’s a private podcast? And why Cait calls it a LEADcast™
• The 3 main goals of a LEADcast™ 
• Benefits of starting a private podcast for lead generation
• Results you can experience from a LEADcast™
• Short-form video vs. Podcasts & private podcasts
• The strategy and process behind a LEADcast™ 

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

Learn more about LEADcast™ here.

Join the LEADcast™ here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Cait

Cait is the founder and CEO of Amplify Boutique. She has been working with powerhouse women to launch and grow their podcasts since 2018. She helps female entrepreneurs use podcasting as a strategic asset in their business to grow their authority online.

Instagram: @amplify.cait
Website: amplifyboutique.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

In today’s episode of Elevated Visibility, I have a very special guest and friend of mine, Jessica Smith. She is a mom of two, wife, coffee addict, podcast host, and Accountability Coach, who helps women create and maintain healthy habits within their fitness, nutrition, and overall well-being. Not to look a certain way but to feel amazing in their own skin.

Both of us have memberships and we’ve realized that there are still those out there who don’t know what monthly memberships are or their benefits. So, we’re doing a deep dive into memberships in this episode.

Tune in to discover all about memberships in general and, more specifically, about Jessica’s THRIVE and my Visibility Co. Club, you’ll even get an insider’s perspective as we’re part of each other’s memberships.


In this episode:

• Everything you need to know about THRIVE, The Membership
• Creating accessibility and really making an impact
• Staying out of Facebook Groups is the way to go
• Pricing the membership
• Everything you need to know about Visibility Co. Club
• The importance of a well-balanced business

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

Check out my episode on The Fit Life With Jessica Podcast: Growing into the REAL, true version of YOU...with Nina Gibson.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Ready to not just survive but THRIVE in your body with Jessica? Join THRIVE, The Membership here. The promo code is PODCAST, all caps.

Want to learn how to work smarter, not harder in your business with Nina? Come join us at Visibility Co. Club, the digital marketing club for female entrepreneurs who are ready to scale their biz with expertise + community.


Connect with Jessica

Jessica Smith is an Accountability Coach for Women who helps them ditch their shame, find balance in their wellness, & thrive in their own bodies.

Instagram: @thefitlifewithjessica

Podcast: The Fit Life With Jessica

Website: thefitlifewithjessica.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Today, we're going to talk about optimizing your e-commerce product pages not only for SEO, but also for conversion.

If you've been listening for any length of time, you might have noticed that I'm starting to lean pretty heavily into e-commerce, SEO, and optimization this season. And that's because I really love e-commerce SEO and because the bulk of my experience comes from enterprise-level ecommerce SEO.

So, let’s go deep today with some very practical tips for your e-commerce business.


In this episode:

• The importance of product pages for SEO
• Do keywords still matter? And what keywords should you use?
• Making your copy unique so you can stand out and rank on Google
• Why you should have an FAQ section on your ecommerce website
• Creating social proof and getting reviews on your product page
• What’s Schema Markup? Definition, benefits, and examples of it.
• Some very basic mistakes I see ecommerce stores making ALL THE TIME

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you're a solopreneur or a small business owner with a small team, this episode will be especially helpful for you.

Getting started with SEO can feel really challenging sometimes because you're not really sure where to begin. But knowing how to create an SEO plan for your business to actually start moving the needle when it comes to your visibility on the internet can be a game changer.

So, in today’s episode of Elevated Visibility, we're going to talk about something that I love to talk about: strategy and planning. I’m going to walk you through seven steps to create an SEO plan.

Know that it’s okay to take your time.  Maybe you just take step one or two and once you are comfortable with that move on to the next step. As long as you're moving toward your goal, it doesn't matter how much you're doing because you are making progress to elevate your visibility.


In this episode:

• Why you need an SEO plan in the first place
• Step 0 - Make sure your website is truly set up to convert
• Step 1 - Define your goals
• Step 2 - Get nice and comfy with your numbers and analytics
• Step 3 - Take a look at your competitors
• Step 4 - Do your keyword research
• Step 5 - Decide what you want to rank for
• Step 6 - Audit your existing content
• Step 7 - Start creating new content

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE SEO PLAN CHECKLIST: All the steps mentioned in the episode in an easy to follow checklist. Grab it here: https://ninagibson.co/seo-plan-freebie

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

If you want to learn more about keyword research, make sure to check out this post on my blog, Keyword Research For SEO: A Beginner’s Guide To Keyword Research

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Social media ads get all of the glory. I get it, they are a little bit sexier than Google Ads, but if your business is in the right place and you have the budget, running Google Ads can be a game changer for your business.

You all know by now that I’m a holistic SEO expert, but what many of you may not know is that, in addition to SEO, I have also been in the Google Ads space for a really long time.

So, today I wanted to answer some of the questions I get asked the most on this topic. I talk about the different Google Ads campaigns out there, whether your business is ready for Google Ads, who Google Ads might be a good option for, and the pros and cons of PMax and Google Search campaigns.  


In this episode:

• The Google landscape of paid advertising and why it should be on your radar
• The importance of having a seamless mobile user experience in 2023
• The different types of Google Ads campaigns available
• Performance Max Campaigns: a fully-automated all-in-one solution
• Traditional Search Ads: capitalize and monetize on specific keywords
• What you need to have in place in order to get started with Google ads

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

If you are interested in Google Ads, SEO strategy, and more, this is exactly the kind of stuff we cover in my Visibility Co. Club, the digital marketing club for female entrepreneurs who are ready to scale their biz with expertise + community. Come join us at ninagibson.co/visibility-co-club

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are an entrepreneur and a mom or mom-to-be that struggles to balance all the things, this episode is for you!

It’s HARD to make sure you have the right amount of time with your kids and your spouse or partner while giving your business and your clients what they need to thrive, and still carving out time for yourself because we all know that if mama ain't happy, ain't nobody happy.

In today’s episode of Elevated Visibility, I have a very special guest Jenn Lathrop, an Ace Certified Personal Trainer. She is a busy mom to two and a stepmom to two who helps pregnant and postpartum moms stay active and exercise in a safe and effective way through The Healthy Mom Academy.

Tune in to discover how Jenn navigates this age-old problem, some ways you can take care of your health and fitness, and have a maternity leave all while running a thriving business.


In this episode:

• Jenn’s story and how The Healthy Mom Academy was born
• The myth of balancing work and family for women entrepreneurs
• The power of a blended mindset
• Maternity leave and creating space for yourself as an entrepreneur
• The ways you can work with Jenn to have a healthy body during pregnancy and postpartum

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

You can find all the amazing offers Jenn talked about in the episode HERE.


Connect with Jenn Lathrop

Jenn is an Ace Certified Personal Trainer, pregnancy, and postpartum specialist. Jenn helps pregnant and postpartum moms stay active and exercise in a safe and effective way.

Instagram: @thehealthymom.academy
Website: jennlathrop.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are an eCommerce store owner, product-based business and you are on Shopify, this little episode is for you.

I cannot tell you how many successful eCommerce stores are leaving money on the table by not optimizing their websites for search engines.

So, in today’s short and sweet episode of Elevated Visibility, I’m going to share with you some NGCO Nuggets for a simple way to start driving more traffic to your store.


In this episode:

• It is not enough to use social media to drive traffic to your eCommerce store
• About 50% of eCommerce traffic still originates from a search engine
• You need to provide context to Google and the user for them to find you
• How to make the most of the Collections pages in your Shopify store

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Everybody has a story. Everybody has something of value to share. But do you know how to harness that power within yourself to elevate your visibility?

In today’s episode of Elevated Visibility, we have an amazing and awe-inspiring guest, Michelle Kuei. She is an international speaker, certified Visibility Coach, content marketing strategist, and author, who mentors women to use the power of storytelling as their secret sauce in attracting clients and turning their passion for coaching into a profitable business.

Tune in to hear Michelle’s truly incredible story, learn all about storytelling, and discover a whole new way of looking at your inner critic.


In this episode:

• Michelle’s story and entrepreneurship journey
• Storytelling marketing and how Michelle started using it
• How Michelle conquered the Machu Picchu trail (on her crutches)
• How to use storytelling
• The way to attract the clients that are meant for you
• Your inner critic can actually be your superpower

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Michelle

She is a Motivational Speaker, Author, Visibility Coach, Certified Storytelling Master, Content Marketing Strategist, and Email Marketer, who loves to help women coaches use the power of storytelling to get seen, heard, and hired so they can turn a passion for coaching into a profitable business.

Instagram: @elevatelifecoach
Podcast: Make It Visible
Website: elevatelifecoaching.org

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

ChatGPT was launched on November 22, 2022, and it's been a hot topic of conversation among many marketers, coaches, and online business owners since.

However, I feel like the hard conversations about this topic are not being had because people want to find an easy way or a quick fix, and they're not really thinking about the implications of that.

So, in today’s episode of Elevated Visibility, I’m going to talk about it from my lens as an SEO expert, a small business owner, and somebody who's been in the marketing space for a really long time. I’m going to ask the hard questions and bring up some of the issues that I think are crucial but just don't see being talked about at all.


In this episode:

• AI-generated content, Google’s guidelines, and SEO
• ChatGPT is a whole other level of AI than we’re used to
• The possible places for ChatGPT in content marketing
• The originality piece: it feels original, but it’s not
• Who owns the rights? The copyright and plagiarism side of it
• What are the implications for small businesses?

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co