Elevated Visibility with Nina Gibson

Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and full of gems. I love sharing the real nitty gritty, behind the scenes, so today we're going to do a little client case study.

I'll talk about an eCommerce client of mine from December 2022 that was a Done For You SEO project and I’m sharing the things we did to elevate her visibility – specifically to her Shopify website – and the great impact this had on her business within just a few weeks.

It’s important to note that these results aren’t always typical, and like anything in marketing, results are not guaranteed. However, they clearly represent how powerful SEO can be for your bottom line.


In this episode:

• What the client’s eCommerce website looked like before working with me
• What the Done For You SEO process entails
• The visibility stats for the client 1-month-after implementation 
• Why it’s possible to see faster results for eCommerce sites
• Proof of product is foundational if you want your website traffic to convert
• The basic foundational SEO changes we implemented on the site

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

If you are ready to increase your website traffic & make more money with holistic SEO, then check out my Done For You SEO Packages for Entrepreneurs. 

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Welcome back to The Elevated Visibility Podcast! I am so excited to be here for Season 2 and I’m kicking things off with something I’ve been wanting to talk about for a while, so buckle up.

Today, we're talking about TikTok SEO, if it is even really a thing, and if it is something that you need to think about or integrate into your overall marketing strategy.

In this episode:

• Putting the stats about Gen Z and TikTok into context
• What true SEO really is and why TikTok SEO and Instagram SEO are not it
• TikTok’s role versus Google’s role in the customer journey
• Some cases where TikTok may become an important part of your overall strategy
• The type of content that can actually help you build a legacy brand or business

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are somebody who’s been feeling like they are just going through the motions in their business or whose business still doesn’t feel quite right or aligned despite all the expert guidance and advice you’ve received, this episode is 100% for you.

In today’s episode of Elevated Visibility, I’m here to talk about something that has been really transformative for me in my business over the past year: my intuition.

Tune in to hear all about the daily practice I do to tap into my intuition and all the ways that focusing inward and following my inner guide have led me to run a business that’s in alignment, that lets me do what I truly want to be doing, and that is taking me closer to my ultimate goals.


In this episode:

• The power of listening to and following your intuition 
• Using card pulling to tap into your intuition 
• Cozying up with risk and where I aspire to take the podcast
• My journey to doing business that lights me up

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

You can find the oracle deck I’m obsessed with, The Sacred Creators Oracle, here

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you want to learn how to increase your confidence and improve your visibility as an entrepreneur, this episode is for you! Let’s deep dive into some inner work to overcome past trauma, increase your self-confidence and help you connect with clients that are in alignment with your energy and values.

In today’s episode of Elevated Visibility, I have an amazing guest, Stacey Hagen.  She is a certified trauma-informed marketing and visibility coach for purpose-driven coaches, creatives, and holistic entrepreneurs. Stacey guides her clients through the inner and outer work of truly getting visible in business.

Join us as we explore how to work through previous trauma, how to cultivate the confidence to become visible in your business, and how trusting yourself is the key to attracting clients that you are truly meant to work with.  

In this episode:

• Being visible means being vulnerable - the steps you can take to feel confident within yourself 
• How “little T traumas” have an impact on how you're able to show up or advocate for yourself as a business owner
• What visibility looks like as an entrepreneur who identifies as an Introvert/Empath 
• The importance of setting boundaries and being transparent in your business 
• How operating your business from a highly energetic state of alignment will attract clients that match your energy
• The importance of cultivating self-trust to help your business thrive 

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Stacey

Stacey Hagen is a certified trauma-informed marketing and visibility coach and the founder of Create Coaching & Consulting.

Instagram: @create_coaching
Website: createcoachingconsulting.com
Freebie: Marketing Superpower Quiz
Program Waitlist: Visibility Program for Introverts and HSPs

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Get ready for today’s episode of Elevated Visibility, it’s short, sweet, and packs quite a punch.

We are currently in the throes of Q4, so I'm going to talk to you today about planning for Q1. I’m sharing three actionable tips that are going to help you better prepare your strategy for the next quarter and that you can do in an hour or less.

These tips can be applied when you’re preparing for any quarter, but I wanted to talk about things that you can start doing now and that will have you clear on what to do with your online marketing and SEO in the upcoming months.


In this episode:

• Tip #1: Look back
• Tip #2: Look at keyword trends
• Tip #3: The 3 R’s - Repurpose, Refresh, Republish

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

How to set up Google Search Console

Find Keyword Trends at Google Trends

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

When you look around at the advice out there, at the books, the blogs, the podcasts, it can be really confusing if you’re a product-based business owner or maker. So much of the advice is centered around service-based businesses, personal brands, and influencers because that's what's on the rise, but the strategies that work for those will not work out for you.

In today’s episode of Elevated Visibility, we have an amazing guest, who I've not only worked with professionally but who's also a really good friend of mine, Ruthie Sterrett. She is a marketing coach and content strategist who, like me, has lots of experience in the retail e-commerce space and we’re here to give you the advice you’ve been looking for.

Join us as we talk about how to get your business, no matter the type, farther faster, tackle some controversy around content creation and what it should look like and feel like and be like, and share all the best strategies and tips for your product-based business to be successful, especially if you’re starting out.


In this episode:

• The importance of being part of a community
• The most powerful tool to propel your business forward
• Advice for those thinking about investing in a Mastermind group
• Batching and why strategically planning and creating great content always matters
• Super valuable strategies and tips specific to Product-based business
• Niching down: challenges, what to consider, and tools to help you

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

To discover how to work with Ruthie or access her amazing offerings for small business owners, including some super valuable freebies, go here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Ruthie

Ruthie Sterrett is a marketing coach and content strategist, podcast host, retail e-commerce veteran, and mom. She helps small business owners create marketing strategies and consistent content plans with the Consistency Corner Marketing Method to help make an impact and an income for businesses.

Instagram: @theconsistencycorner
Podcast: The Consistency Corner
Website: theconsistencycorner.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are somebody who has trouble finding things to write about when you create content for your business or if the content you are creating has not been helping you establish the authority and expertise you are looking for, this episode is 100% for you.

We are starting out a new quarter, so in today’s episode of the Elevated Visibility Podcast, I’m giving you the tools you need to plan out a kick-ass content marketing strategy for the next three months in just a couple of hours: keywords.

Tune in to learn why keyword research is still important, how to better understand your audience and what they’re actually looking for, and a simple and extremely effective way to create the right type of content for your business.


In this episode:

• Why keywords really matter
• The 4 types of user intent when it comes to website interactions
• Make content creation simpler with a content pillar strategy 
• Examples of how using these strategies looks like in practice

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

You are invited to join the Visibility Co. Club! If you have been craving a place for community, if you have been craving a place to get agency-level and expert-level support for your business without the agency fees, this is the place! This is the digital marketing club for entrepreneurs who are ready to scale their businesses with expertise and community. If you want to learn how to use strategic SEO and visibility strategies to get found and get seen, but aren’t ready to invest 1000s of dollars into SEO services to leverage it, now is your time!

Go to ninagibson.co/visibility-co-club and learn how to take your business to the next level!

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Have you ever thought “there’s got to be a better way to do business than this!”? Well, I’ve got you covered. Today’s episode of Elevated Visibility may very well be one of the best ones this season.

I had a super fun and transformative chat with Lindsay Johnson aka The Radical Connector, a marketing and sales coach who teaches service-based business owners how to use entrepreneurship to free themselves and create amazing lives.

We got real and chatted about many important topics that don't get talked about enough. You’ll learn how to ditch bro-marketing and manipulative sales tactics for an ethical, consent-based approach to selling that centers on your client's best interests and creates real and lasting relationships with your audience, and so much more!


In this episode:

• Learn all about Attraction Marketing and Consent-based Sales
• Breaking down the myth of “Build it and they’ll come”
• Impact over Income
• What bro-marketing practices are and how to avoid them
• Looking at your audience as stakeholders in your business
• Pain points Dos and Don’ts
• Things to beware of if you’re new to entrepreneurship

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Join the FREE Business Coaching & Coworking Sessions with Lindsay here.


Connect with Lindsay

Lindsay Johnson, aka The Radical Connector, is a 20-year entrepreneurship nerd and marketing and sales coach who is obsessed with teaching new entrepreneurs simple business skills and feel-good sales strategies for turning their brilliance into a profitable business.

Instagram: @radicallinds
Podcast: The Work Less, Play More Podcast
Website: www.theradicalconnector.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you’re somebody who is just starting out in your business or entrepreneurial journey or are looking to diversify your traffic and reach new audiences, this episode is 100% for you.

For a lot of people, SEO is sort of an afterthought, a Step 2, or something they’ll think about down the line. But this perspective is WRONG.

So, in today’s episode of Elevated Visibility, I’m here to help you understand what SEO is actually all about, discover why SEO is a foundational component and the true driver of your overall marketing strategy, and explore the powerful benefits that putting SEO first can bring.


In this episode:

• I address some misconceptions about what SEO really is
• Why SEO is foundational for your marketing strategy
• How SEO is rapidly becoming the cornerstone of all social media platforms
• What putting SEO front and center can do for your business
• All the details on Visibility Co. my new offering that will help you take your business to the next level

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

The doors are opening for Visibility Co. today!!! If you have been craving a place for community, if you have been craving a place to get agency-level and expert-level support for your business without the agency fees, this is the place! This is the digital marketing club for entrepreneurs who are ready to scale their businesses with expertise and community. If you want to learn how to use strategic SEO and visibility strategies to get found and get seen, but aren’t ready to invest 1000s of dollars into SEO services to leverage it, now is your time! Go to ninagibson.co/visibility-co-club and learn how to take your business to the next level!

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

“When women really can live their most confident lives, we can conquer the world.” - Jenny Zook

Contrary to what a lot of people believe, investing in clothes and having style and fashion is not about others, it’s about YOU, about how the clothes make you feel, and about how they make you show up. Your personal style is a skill and can be an amazing tool to help you find YOUR confidence.

Join me and my friend, Jenny Zook, in today’s episode of the Elevated Visibility Podcast as we talk about learning these skills, all things fashion, style, confidence, and so much more!

In this episode:

• Jenny’s journey of rediscovering herself 
• Discover how Jenny’s signature method works
• Finding clothes that fit your body, style, and the season of life you're in 
• The emotional process of purging clothes from your closet
• How to feel more confident when you work from home
• Jenny’s go-to places to shop, and the importance of finding your own

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

If you want to work on your confidence and wear clothes that are going to light you up from the inside (like they should) make sure to keep an eye on Jenny’s IG! The Fall Wardrobe Capsule is coming on September 15, with a guidebook on building 70+ outfits for the whole season, and where to find them (without breaking the bank).

Connect with Jenny Zook

Jenny is a teacher turned mom of twin boys who found herself home and looking for ways to find herself in this new phase of life. She brought confidence back to her life by using wellness, fashion, and mindset as a vehicle to get there. She's the founder of the Confidence Collective where she helps other moms find their way back as well.

Instagram: @jennyzook_style_confidence

Website: theconfidencecollective.net

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co