Elevated Visibility with Nina Gibson

In today’s episode of the Elevated Visibility Podcast, we’re going to talk about what you need to know to scale your e-commerce business.

Tune in to this nitty-gritty, quick training, where we’ll cover a lot of different topics that you should be paying attention to increase your conversions and give you that competitive advantage you’ve been looking for.

In this episode:

• Know your metrics
• Listen to the experts that you hire
• Do not make assumptions
• Pretty isn’t always profitable
• Having a fast Page Speed is vital
• Don’t forget about Mobile

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Check out the Elevated Visibility Podcast Episode 8 with Kristin Fisher and Ruthie Sterrett, The Retailer Roundtable - Marketing Solutions For Product-Based Businesses, to get your business ready for Q4 and the holiday craziness.

Know your metrics with Google Analytics

How to set up Google Search Console

Third-party Analytics Tools

For analytics, ranking tracking, PPC research, keyword research, and more, use:  SEMRush

Fathom - usefathom.com

Oribi - oribi.io

For the most affordable analytics and keyword research tool, use: Ubersuggest

To understand how people are actually interacting on your site, use: CrazyEgg

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are somebody who's ready to scale your business, this episode is for you!

There are three ways that social media might be holding back your business and keeping you from scaling and taking it to the next level. I have also fallen into all of these traps (including right now), which is exactly why I’m talking about them in today’s episode.

Tune in to discover how to remove these “shackles”! You’ll hear some hard but necessary truths and learn great ways to stop limiting yourself and your business.


In this episode:

• The perils of focusing exclusively on Social Media
• One really cool trick to easily inventory your social media posts
• How Social Media can kill innovation
• What is Social Media actually bringing your business?
• Return on Investment (ROI) and spending your time wisely
• The importance of creating Evergreen (long-lasting) content

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Nina mentions this really great tool that makes automating things in your business and keeping track of the content you create really easy, Zapier. Make sure to check it out at Zapier.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

All new entrepreneurs want to find a fancy tool, cool trick, or something that’s going to be the answer to make their business easy and successful. 

Turns out that doesn’t exist, but in today’s episode of The Elevated Visibility Podcast, you’ll find the next best thing. Join me and our very special guest, my mentor and friend, Holly Haynes as we talk about all you need to know as a new entrepreneur to get your business started the right way, without being burnt out or overwhelmed. 

In this episode:

• Figure out your long-term VISION and what really drives you
• Consistency trumps talent
• Holly’s secret to success
• Facts not Feelings
• Start out in small-repeatable-simple-steps and scale as you go
• Training for your “Olympics”

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Nina talks about her experience of doing a launch with Ruthie Sterrett and Kristen Fisher for The Retailer Roundtable. In case you missed the episode and want to learn more about it, tune into the Elevated Visibility Podcast E8: The Retailer Roundtable or grab your seat at the table here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Holly Haynes

Holly Haynes is a business strategist and fellow corporate drop-out. She teaches women how to build their dream job and scale to six figures and beyond without sacrificing their weekends or priorities.

Instagram: @holly_marie_haynes

Website: hollymariehaynes.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Today, on the Elevated Visibility Podcast, we have a very special guest, Mallika Malhotra. Get ready to learn a lot from this award-winning brand strategist, as we talk about what’s behind creating a stand-out brand, the benefits of finding your power niche and connecting with your ideal client, and much more!

In this episode:

• Mallika’s journey from corporate advertising to brand-builder guru
• The Brand CEO Method to create a stand-out brand
• The “kitchen sink” issue and the importance of being specific and authentic
• How to grow your business faster as a small business owner
• Beware the Shiny Object Syndrome 

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Want to build a brand that attracts clients and makes more money? Join Mallika’s upcoming Brand Breakthrough Mastermind for an exclusive mentorship to move your ideas into action.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Mallika

She is an award-winning brand strategist, confidence-stirring mentor, and dynamic speaker. With years of experience working with big-name brands like L’Oreal and Oil of Olay, she now helps women entrepreneurs get clear on their brand message, find their power niche, and build their business empire.

Instagram: @mallikamalhotra.co

LinkedIn: Mallika Malhotra

Website: mikifoto.com
 

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Have you ever worried that if people get too close to you or your business they will see the real you and won’t want to be your friend or client anymore?

Well, join me in today’s episode of the Elevated Visibility Podcast as we dive into this nitty-gritty side of life. I’ll show you some sneak peeks into the real me and discuss my relationship with Imposter Syndrome.


In this episode:

• My “origin story” and the real reasons behind my Imposter Syndrome
• The real me and the importance of a space to talk about real things
• What the most successful brands do to sell their products and services
• The way I’ve dealt with my Imposter Syndrome and what I’ve learned from it

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Want to know more about what your Human Design is? Get your chart here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

In today's episode of Elevated Visibility, we have an amazing guest, my friend, Michelle Reynolds.  We’re talking about following our gut and pursuing our dreams, empowering women to take control of their health, lives, and businesses, a holistic approach to toxin-free living and improving our health, and much more!

In this episode:

• Michelle’s inspiring story of becoming a nurse despite being told she couldn’t 
• 3 tips to get started with toxin-free living
• Empowering women to make better choices
• Clean Beauty: toxin-free skincare and makeup
• The inside scoop on Michelle’s toxin-free living membership-based community (coming in the fall)

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

CRUNCHI: The clean beauty company that Michelle works with and recommended in the episode. Check their products at crunchi.com

Connect with Michelle

Michelle is a toxin-free living mentor, a board-certified holistic nurse, and a married mama of three kids. She is passionate about helping women take control of their lives through toxin-free living.

Instagram: @chelsbewell

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Today, on the Elevated Visibility Podcast, we’re having a really important conversation about horizontal aggression against women, especially in the online space.

I’m sharing a story about a job I had over a decade ago. I was reminded of this incident the other day as I was working on a new offer that I'll be launching at the end of August. It was definitely something that I kept in my back pocket as a reminder of who I want to be and who I don't want to be in the online space.

In this episode:

• What’s horizontal aggression against women?
• My experience with another professional when I first started working with SEO
• Professional grace and who I do NOT want to be in the online space

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

In this episode of Elevated Visibility, we are doing a special duel episode with Ruthie Sterrett from The Consistency Corner, as well as, having guest Kristen Fisher of Shop Bocu. 

Join our retailer roundtable as we discuss planning and marketing solutions for product-based businesses.  

In this episode:

• How Kristin, Nina, & Ruthie navigated through working in retail & eCommerce 
• Planning your content with a framework
• Understanding how to allocate marketing funds
• Content creation from a batching perspective
• Tips to eliminate holiday season marketing stress

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

RETAILER ROUNDTABLE WORKSHOP - empowering makers to get visible and sell more products (profitably). Join the waitlist at www.retailerroundtable.com

RETAILER ROUNDTABLE IG - follow us on Instagram @retailerroundtable

Connect with Ruthie Sterrett

Ruthie Sterrett is a solution-focused brand, marketing, and content strategist with experience in omnichannel retail, digital marketing, and merchandising. 

Instagram: @theconsistencycorner

Linkedin: @Ruthie Sterrett

Website: www.ruthiesterrett.com

Connect with Kristin Fisher

Kristin Fisher is the Founder and Ceo of Bocu. She is an experienced corporate retail merchant turned entrepreneur and retail coach for makers and retailers.

Instagram: @shopbocu

Linkedin: @kristinhurd-fisher

Website: www.shopbocu.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

In this episode of Elevated Visibility, we’re having our first guest, my very good friend, Kathy Mead Fronheiser. We are going to chat about being a woman entrepreneur, health and wellness for women over 40, and navigating the mompreneur online world when you’re not a mom. 

In this episode:

• How Kathy started as an entrepreneur and Health Coach
• Health and wellness for women over 40
• Accepting the changes you see in your body
• Small improvements that can bring big results
• Navigating the online mompreneur world when you’re not a mom
• Finding a community that supports you

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Kathy

Kathy Mead Fronheiser is a wellness coach for busy women over 40. She has a master's degree in Exercise Science and has been a certified health coach for over 15 years. 

Instagram: @kathy_mead_fronheiser

Website: kathymeadfronheiser.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you want to leverage the content you already have, or create new content that you know will be extremely valuable to your audience, you might be thinking of creating blog posts. But I know the idea of creating long-form content can be completely overwhelming.

If when you sit down to create content for your business, you find yourself staring at your computer screen, not knowing where to start, I have a little trick for you.

In this episode:

• Why I love creating long-form content in podcast format now
• Do you have to create long-form content to be able to utilize SEO?
• My #1 tip if you’re struggling with long-form content
• The power of your voice

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co