Elevated Visibility with Nina Gibson

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. We’re coming up on the last episode of July and today’s Q4 Prep tips are all about analytics because using data to inform your decisions is fundamental to making sure that you are set up for success no matter the time of year.

On July 1st, 2023 Google’s Universal Analytics was replaced by GA4 Analytics. This was a big change for a lot of people and not everybody has been as prepared for this shift as they could be.

So, this episode is a basic crash course on the differences between GA4 and Universal Analytics. I’ll walk you through some data points that you really need to be paying attention to when you're looking at your data, analyzing your data, and how that can be useful for you.

In this episode:

• What is GA4 Analytics?
• The differences between GA4 Analytics and Universal Analytics
• Cookie-based tracking is out, event-based tracking is in
• Tracking active users versus total users 
• Bounce rate is out, engagement rate is in

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Catch up on the previous episodes of Q4 Prep July:

• 10 SEO Tips You Need to Know For Your Holiday Gift Guides
• How to Leverage Evergreen Content for Your Holiday Marketing Strategy

If you are a visual person or would like to dive deeper into what GA4 Analytics is all about, you can hop on to my $12 GA4 Analytics Masterclass here.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

If you are a product-based business, eCommerce, or a business that has a busy Q4 this episode of Elevated Visibility is for you. July is Q4 Prep month here in the podcast, so tune in every week to make sure that you are set up for success to maximize this time of year.

Today, we are going to dive into the power of evergreen content, aka legacy content here at Nina Gibson Co., and how you can leverage it to enhance your holiday marketing strategy. 

Tune in to learn all about how to integrate evergreen content into your holiday content for sustained visibility and engagement. 

In this episode:

• Defining evergreen and legacy content
• Why evergreen content is a really powerful tool
• Creating different kinds of evergreen holiday content
• Refreshing and updating is the name of the game right now
• Ways to leverage legacy content for your holiday marketing strategy

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Catch up on the previous episode of Q4 Prep July:

• 10 SEO Tips You Need to Know For Your Holiday Gift Guides

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

Welcome back to The Elevated Visibility Podcast! It’s Season 3 of the podcast and we’re kicking things off during the month of July with all things Q4 Prep. So, if you are a product-based business, eCommerce, or a business that has a busy Q4 make sure to tune in every week to make sure that you are set up for success to maximize this time of year. 

Today, we are going to dive into the world of Holiday Gift Guides. I'm going to give you my top ten SEO tips so you can create gift guides that not only keep your audience engaged but also help you rank high on search engines, for maximum SEO success during this upcoming Q4 season.

In this episode:

• Tip 1: keyword research
• Tip 2: scroll-stopping title
• Tip 3: use the keyword right away
• Tip 4: interlinks
• Tip 5: optimized featured image 
• Tip 6: make them stick around
• Tip 7: unique product descriptions
• Tip 8: use heading tags
• Tip 9: create it right now
• Tip 10: compress your images

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

In today’s episode of Elevated Visibility, we’re going to talk about the new era of search and SEO that’s coming with the integration of Generative AI into Google Search that was announced at the Google I/O Conference 2023 last week. I'm almost more excited than I am petrified.

Tune in to discover what search is going to look like with this update and my three predictions for what to focus on to AI-proof your SEO and visibility strategy and thrive in 2023 and beyond.

In this episode:

• What Google Search will look like with the integration of Generative AI
• How I really feel about ChatGPT and what we should beware of
• Trust signals are going to be the way of the future
• Video is going to be a must-have in all industries
• Having a Legacy Content strategy is going to be even more critical

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

This is the last episode of Season 2, but do not worry! I will be back on July 11th in your earbuds and bringing all the SEO goodness to you.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Check out this article from Google that maps out how Google Search is actually going to look like with the integration of Generative AI and this other one from Search Engine Land that explains it with GIFS.

If you want to see the future of Search for yourself, you can sign up for beta testing the Google Search Labs here.

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you are a maker or product-based small business owner who is developing your product and selling it wholesale, this episode of Elevated Visibility is for you.

Today, we’re going to talk to the amazing Kristen Fisher, who is the founder of the six-figured gifting business Bocu, a retail strategy coach for makers and independent retailers, and the host of the very amazing Product to Profit podcast.

Tune in to discover some visibility strategies for product-based businesses to make their brand and products more attractive to retail buyers and wholesale so you can really level up your wholesale business and get your product into your dream retailer shelves or just expand the number of wholesale accounts that you have.

In this episode:

• From corporate retail buyer to founder of Bocu and retail strategy coach
• Having a brand that stands out and looks professionally put together
• The importance of authentically taking a stand on your brand values
• The strategy behind building out your retailer list
• Focusing on growing wholesale also means nurturing direct customers
• Leverage legacy content on your website for wholesale and DTC growth

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Get on Kristin’s email list so that you are the first to know when new masterclasses, workshops, and training come out at shopbocu.com.

Check out Primally Pure a skincare company that has leveled up its focus on being a sustainable brand in a really authentic way with their beauty packaging collection program.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie


Connect with Kristin
Kristin Fisher is your Product To Profit retail strategy Coach and founder of Bocu. As a former corporate retail buyer and six-figured gifting business owner, she helps female, product-based small business owners implement big retail strategies for profitable growth.
Instagram: @producttoprofitcoach
Podcast: Product to Profit
Website: shopbocu.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

If you have a product-based business, whether you are an Etsy seller or a boutique owner and maker, and are considering having a Shopify website (or have one already) this episode of Elevated Visibility is for you.

Today, I have an amazing guest Shelley Easter, a Shopify specialist and strategist. She is the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites, and the creator of Shop School an online program for product-based business owners to learn how to build and optimize their own Shopify site.

Tune in to discover all you need to know about eCommerce and Shopify to have your own wildly shoppable Shopify website and start driving people to a website that’s all your own.

In this episode:

• Shelley’s bootstrapping journey from graphic designer to Shopify website specialist
• Online Store 2.0 what changed in Shopify with this upgrade
• What you need to know when transitioning from Etsy to Shopify
• When to DIY your Shopify website vs. When to hire a professional
• 5 must-haves for your Shopify website to turn visitors into customers

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Join Shelley at the Launch Lab, her new Monthly Free Training Series, here.

If you are in a DIY frame of your business you can learn more about Shelley’s course, Shop School, here.

However, if you are ready to outsource and want to have your incredible Shopify website in a week check out Shelley’s offer One Week Shopify Intensive here.


Connect with Shelley

Shelley Easter is a Shopify strategist, designer, and the owner of Launch Party, an eCommerce design studio that specializes in Shopify websites for product-based businesses.

Instagram: @launchparty.live
Website: launchparty.live

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

Hello and welcome to today's episode! Today we are going to dive into a topic that has been on the rise with the advancement of technology: Harnessing the Power of ChatGPT and AI.

ChatGPT is changing the internet landscape and it's constantly being shoved in our faces. We will be discussing how chat GPT is changing the future of search engine optimization and how it can be utilized by business owners and marketers.


In this episode:

• Content that directly answers questions is a key strategy for thriving in the new era of SEO driven by AI
• How to rank for answer engine optimization
• SEO has been around for several years but will become even more relevant in the future

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

This week we are back to talk about all things SEO and digital marketing. We're going to talk about a little hack that I think oftentimes gets overlooked because we are in this mode of constant creation.

We assume we need to reinvent the wheel. This is not true. Chances are you already have tons and tons of content that you've created at some point or another that you can go back to and squeeze a little more life out of.

Tune in to discover just how to make your existing content work for you.


In this episode:

• Updating content you’re already created for SEO purposes again and again
• STEP 1: Look at the data
• STEP 2: Identify an aligned keyword
• STEP 3: Update your content to reflect that keyword

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREEBIE: Find all of this information in one handy PDF - my blog post template

Find more Templates at NGCO Shop

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

This episode is something a little different and a lot more personal and vulnerable than my usual content. I had something completely different planned but some recent struggles I’ve had with my generalized anxiety and PTSD made my plans change.

This episode is really just to say that if you are struggling with this too, I see you, I'm holding space for you, you are not alone.

I promise next week we’ll be back to SEO and digital marketing tips but thank you for listening to my story and for the compassion and love I have been feeling around this topic.

In this episode:

• A personal story about my struggles with anxiety
• The physical effects of anxiety
• Vulnerability and sharing personal stories are important, but one must be mindful not to offer advice outside one's area of expertise.

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co

We often focus so much on the technical side of SEO keywords and research that we forget that SEO is actually a connector. It is the bridge between users looking for a need and how we can fulfill that need. Your content needs to be meeting your user’s needs and expectations.

If there is nothing else you do for your SEO strategy, this is the one piece of advice that will serve you in your business and help you win at SEO.


In this episode:

• SEO keywords as a connector
• Meeting your user at the stage of their journey they’re currently at
• The different user intent of content; informational, commercial, navigational, transactional
• Keyword research specifically for user intent

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.


Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO.

Instagram: @ninagibsonco

Website: ninagibson.co