Email Einstein Ingenious eCommerce Email Marketing by Flowium

116 - Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible?

In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM.

You’ll Learn

• How to use email marketing and SMS to maximize your 2022 BFCM
• How to determine promotional offers for this upcoming BFCM
• Segmentation and frequency for BFCM
• Recommendations for VIP segments
• Dos and Don’ts of BFCM

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115 - This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master! 

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114 - Refresh your email campaigns and find creative inspiration this October!

In this episode of Email Einstein, Vira explains many ways to enhance your email campaigns. She goes over different events, celebrations, and special days this October that you can incorporate into your email marketing strategy.

By personalizing your emails and making them relevant and topical, you can better connect with your audience and increase sales.

Check design examples here! 

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113 - This week, we discuss increasing your revenue with three simple email marketing flows. We explain replenishment, repeat purchase nurture, and back in stock flows. 

In this episode, you will learn how best to use each of these flows and other valuable considerations for the implementation process. 

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112 - In this episode, you'll learn: 

• What a churn risk segment is
• How to use churn risk segmentation for your business
• Strategies to combat the churn risk segment

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111 - This week we’re talking about how you can implement quizzes at every stage of your buyer’s journey to gain valuable data, engage your customers, and really boost those conversions!

Check more details here!

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110 - September is a month of transition — the seasons are changing, school’s starting back up, and we’ve all got our sights set on what’s to come. With all these changes, it’s a great time to experiment with your email marketing and try some fresh, fun ideas!

From Labor Day to the start of Fall, September is ripe with opportunities to connect with your customers. There’s also plenty of holidays you may not have heard of, like National Cheese Pizza Day, Guacamole Day, and Pancake Day! Even if they aren’t related to your brand, you can still roll out fun themed content on these days that’ll put a smile on your customers’ faces. I mean, c’mon — who wouldn’t want to receive a pancake email??

Tune in for another fun-filled episode of Email Einsteins, and spend some time laughing and learning with us!

Download the campaign calendars here!

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109 - Email segmentation is the division of your customer database into small groups (called segments) based on specific sets of criteria.

Segmentation is a way to deliver relevant email marketing information that is personalized to each set of users, based on different factors.

In this repurposed episode, Vira and Alissa reveal the four effective segmentation rules that will help you to deliver the right message to the right person at the right time.

More info is here!

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108 - Does it ever feel like customers only come to your site when you’re running a promotion or have a discount code? Are they only buying one item and not returning? 

If this is something you’ve experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein! 

We’ll help you calculate your AOV, diagnose any problems, and provide effective strategies to help you boost it! AOV is a great metric for the health of your business. We’ll help you turn that metric into actionable, profitable results for your eCommerce business! 

A special offer from Rebuy is waiting for you here! Don't miss it! 

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107 - In this episode, Vira will share 5 actionable tips that will help you to bring your SMS marketing to the next level. 

You’ll Learn

• What are the maximum characters for SMS? 
• How to make your SMS more exclusive?
• When is the best time to send an SMS? 
• How to personalize your offers? 
• Why is it important to take a conversational approach in SMS? 

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