92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! 

This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. 

This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. 

Let’s get into it! 

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91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. 

This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. 

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90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. 

Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. 

Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. 

Let’s get started!

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89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of. 

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88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age? 

More common than you thought, right? Us too. 

Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer. 

In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities. 

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87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo. 

Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure to subscribe to Email Einstein for more SMS tips & tricks coming soon! 

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86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family. 

But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid. 

Let’s get into it. 

This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe. 

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85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring. 

There’s a lot more to March than just St. Paddy’s Day.

We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too. Bet you didn’t know March 14th is International Nap Day! There are endless opportunities to hone in on these holidays. Let’s get your brand into the conversation and send some truly unforgettable emails. 

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84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows.

From your very first SMS message in your Welcome Flow to securing the sale in your Abandoned Cart Flow, your SMS strategy will be bulletproof. These three flows will have you generating massive engagement and, more importantly, massive revenue.

Let’s get started! 

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83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder. 

Why? Where did you go wrong? 

It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to find the answers you need to keep this tragic story from happening again. 

The mad scientists are joined this week by Francis Baker, Klaviyo’s Deliverability & Compliance expert. He’s here to answer those burning questions, why are my emails not getting delivered, and how you can keep your open rates high and revenues higher. 

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