Email Einstein Ingenious eCommerce Email Marketing by Flowium

96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative. 

Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you! 

Let’s get into it. 

Claim your free email marketing audit!

95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever.  

Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business. 

We’re covering a lot this week. Grab a notepad or your laptop, and let’s dive into the wide world of tech apps! 

Claim your free email marketing audit!

94 - Teamwork makes the dream work. 

Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. 

Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. 

We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. 

So let’s get collaborating!

Claim your free email marketing audit!

93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns.

Claim your free email marketing audit!

92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! 

This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. 

This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. 

Let’s get into it! 

Claim your free email marketing audit!

91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. 

This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. 

Claim your free email marketing audit!

90 - Customer retention is the name of the game this week. Vira and Alissa are back with special guest Robbie Fitzwater to give you the ins and outs of customer retention. 

Acquisition is where most businesses and marketers focus their time. Building a vast customer base is inherently appealing. It’s addictive. But it’s not the most stable way to grow your business. Increasing the lifetime value of your customers will protect you in the long term and help give you stable growth, especially in volatile markets. 

Attention is the most valuable currency for a marketer. Getting attention is hard, but keeping it is harder. We’ll share how you can start playing the retention long game from day one with your customers in this episode. 

Let’s get started!

Claim your free email marketing audit!

89 - The mad scientists, Vira and Alissa, are back in the lab to share some content ideas and inspiration for April! We’ve covered all the major holidays and observances, plus a few you might not have heard of. 

Claim your free email marketing audit!

88 - Did you know that 1 in 12 men and 1 in 200 women experience some form of colorblindness? Or that 5-10% of the population is Dyslexic? Or are 65% of people who experience hearing loss under retirement age? 

More common than you thought, right? Us too. 

Accessibility is a crucial part of creating a welcoming and positive customer journey. If you ignore the rules of accessibility online, there’s a good chance your readers could suffer. 

In this very special episode, we’ve got Megan Boshuyzen in the lab! She’s a senior developer at Pathwire who’s here to share the ins and outs of making your emails more accessible. A few minor tweaks to your processes can make all the difference for any of your customers living with (dis)abilities. 

Claim your free email marketing audit!

87 - This episode breaks down the pros and cons of a few of the industry’s leading SMS marketing platforms. We focus mainly on the two most powerful tools, Attentive and Klaviyo. 

Vira and Alissa share their experience using both platforms and give valuable insight for you when it comes time to pick a platform to build your SMS empire. SMS has massive potential if implemented correctly, so be sure to subscribe to Email Einstein for more SMS tips & tricks coming soon! 

Claim your free email marketing audit!