Email Einstein Ingenious eCommerce Email Marketing by Flowium

86 - Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family. 

But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid. 

Let’s get into it. 

This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe. 

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85 - Strap in for another fun episode straight from the lab of the Mad Marketing Scientists from Flowium. Vira and Alissa share all the best March holidays and get your campaign calendar ready to rock the start of spring. 

There’s a lot more to March than just St. Paddy’s Day.

We’ve got a day-by-day breakdown of the month, hitting all the holidays and observances, you know, and a few new ones too. Bet you didn’t know March 14th is International Nap Day! There are endless opportunities to hone in on these holidays. Let’s get your brand into the conversation and send some truly unforgettable emails. 

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84 - The SMS rules aren’t the same as the rules for email marketing. We’re here to share the basics and teach you how to set up your introductory flows.

From your very first SMS message in your Welcome Flow to securing the sale in your Abandoned Cart Flow, your SMS strategy will be bulletproof. These three flows will have you generating massive engagement and, more importantly, massive revenue.

Let’s get started! 

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83 - The Email Marketer’s greatest fear: your team spends weeks crafting the perfect email campaign or flow. Your copy is flawless, the design breathtaking, the offer unignorable. But your returns? Nothing. No click-throughs, no opens. Your email landed in the spam folder. 

Why? Where did you go wrong? 

It’s happened to the best of us, and this week on Email Einstein, Vira and Alissa are going to find the answers you need to keep this tragic story from happening again. 

The mad scientists are joined this week by Francis Baker, Klaviyo’s Deliverability & Compliance expert. He’s here to answer those burning questions, why are my emails not getting delivered, and how you can keep your open rates high and revenues higher. 

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82 - The Winback flow might be the most profitable in your entire email marketing strategy. These emails are a powerful tool to turn all those one-time shoppers into lifelong customers.

But what should these emails say? And when should you send them? And who should you send them to? Find all these answers and more in this week’s episode of Email Einstein. 

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81 - In part 1 of our multi-episode series, Vira and Alissa share 3 brand-new strategies to hone your win-back flow and turn one-off-shoppers into lifetime loyalists. The key? Understanding your customer’s experience.

After today’s episode, you’ll have the tools to target specific moments when subscribers disengage and bring them back in to stay. 

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80 - The spam folder is a black hole for email marketers. Once you’re in, it can feel impossible to get out. If you’re stuck in the spam folder, don’t worry.

The Email Einsteins are here to help! Vira and Alissa are back with five proven tips to get your emails out of the spam folder and keep them out. For good.

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79 - Imagine having a direct line to your very best customers. Imagine a 90% open rate on your marketing messages. Imagine an entirely new revenue channel you can set up with the eCommerce software you're already using.  

You don't have to imagine. That's SMS marketing. And The Email Einsteins are back to give you all the info you need to start building your list. Vira and Alissa share three easy-to-implement strategies to help get your SMS strategy off the ground ASAP.

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78 - Vira and Alissa share the best ways to divide your list and ensure every email you send is relevant, engaging, and profitable. Our 4 golden rules give you a practical foundation so you can start building your segmentation strategy right away! 

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77 - If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022. 

More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of E-commerce. It’s where you and your business need to shine. That’s the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business’ best friends in 2022.

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