Email Einstein Ingenious eCommerce Email Marketing by Flowium

106 - This week, Vira’s joined by Project Manager Amanda Terpening to discuss some creative campaign ideas for August.

August is full of some unique holidays you can implement into your campaigns. From National Sisters Day to National Burger Day (our mouths are already watering), we’re running down the list and giving you creative ideas along the way. No matter what your brand’s all about, this episode will inspire you to level up your August campaigns and close out the summer on a high note. 

Let’s get into it!

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105 - In this new work-from-home world, productivity has become a bit of an obsession for everyone. We’re all trying to be more productive, from everyday managers and business owners to personal development gurus and CEOs. But how do we actually become more productive? 

That’s what our guest Paul Minors, the King of Productivity, is here to answer. He’s here to share his fundamental productivity principles and some of the most common mistakes people make when trying to be more productive. We’ll also share some great tools and apps you can implement in your business to boost your productivity fast. 

We hope you enjoy this re-released episode. In this new working world, Paul’s tips feel more useful than ever! Enjoy. 

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104 - Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love. 

Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!

You’ll Learn

• How game elements engage us and which strategies to implement in your email strategy. 
• Why ‘fun’ is such a powerful and underutilized marketing tool. 
• How to boost engagement with point systems, challenges, and more!
• How to use Stripo to create interactive email elements easily. 
• When to use gamification in your email marketing strategy.  

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103 - This week, we're going to dive into a crucial topic: how to make your emails suck less. This is the poetic and straight-to-the-point style of this week's guest, Dave Rodenbaugh!

You'll Learn

• Why Dr. Robert Cialdini's Influence: The Psychology of Persuasion is a must-read for all marketers
• What the Seven Principles of Persuasion are, and how to apply them to email marketing 
• How to maintain brand consistency across channels and messages
• How to use scarcity to your advantage to create a desire for your product

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102 - For most eCommerce businesses, July and August will be some of your slowest months in terms of revenue. Most of us are out enjoying the warm weather rather than shopping! That’s why your emails need to work twice as hard to get the attention that your business deserves. 

You’ll Learn

• How to make a unique impact on Canada Day (July 1st) and Independence Day (July 4th) 
• The ins and outs of a profitable Amazon Prime Day 
• Why engaging content is your best investment in the summer
• How to find the perfect ‘National Day’ for your products or brand 

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101 - Vira’s back in the lab with special guest Matthew Holman. He’s an eCommerce subscription wizard who’s been helping brands boost customer loyalty and revenue by optimizing their subscription strategy. 

You’ll Learn

• The different types of subscription models and which will work for you. 
• How to track results from subscription programs. 
• The most important metrics for a subscription business. 
• Why managing customer churn is a key factor in the success of your subscriptions. 

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100 - One. Hundred. Episodes. 

This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate! 

This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to know to stay ahead of the curve in 2022. 

If you’re dying to know what’s hot and definitely not in 2022, this episode is for you! 

Stay tuned. 

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99 - eCommerce is an ultra-competitive business, especially when you’re up against titans like eBay and Amazon. But Sean Reyes and his team at Shock Surplus found a way to cut through the clutter and beat Amazon at their own game. Content. 

Creating compelling, informative, and frankly, fun content has helped Shock Surplus climb google search rankings to sit above Amazon for the word “shock” and skyrocket their revenue year over year. 

This week on Email Einstein, Vira sits down with Sean to find out how he did it, and what lessons he can share with other email marketers and eCommerce business owners. 

Strap in for a drive deep into the wild world of content marketing. 

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98 - This week, Vira’s joined by fellow email obsessive and project manager extraordinaire Dawnna Goller! We’re sharing our very favorite summer-starting Campaign Ideas for June. Summer’s starting, school’s ending, and there’s a feeling of unlimited possibilities. 

While summer is a bit of a lull in the eCommerce world, it’s hugely busy for monthly observances and holidays! It’s your chance to use some creativity and personality to encourage those sluggish shoppers to create connections and conversions! 

We’ve got an huge list of content ideas for you. Starting with well-known observances, Pride Month, Father’s Day, the Start of summer (June 21st), and even some you might not have heard of like National Donut Day (June 3rd), Upsy Daisy Day (June 8th), or National Iced Tea Day (June 10th)! 

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97 - Today we will be talking to Sina Mobasser, Founder & COO at Tapcart, the market leader in mobile eCommerce and a team of enthusiasts devoted to helping eCommerce brands grow their presence on mobile.

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