Email Einstein Ingenious eCommerce Email Marketing by Flowium

126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.

Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing.

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125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley.

Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley. 

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124 - This week on Email Einstein, we’re chatting with Harry Willis about how to drive sales AFTER Black Friday using Relo. When sales begin to dip after Black Friday and Cyber Monday, we’ve got solutions!

A special offer from Relo is waiting for you here! Don't miss it!

Listen to this episode to learn how to increase sales leading up to the holidays by personalizing customer experiences. 

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123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns!

Learn more here!

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122 - Are you prepared for Black Friday and Cyber Monday? We've assembled our annual BFCM checklist to ensure your business is ready to get the most out of this season.

Today Vira chats with Flowium's very own Amara Ricord about necessary measures to check in preparation for some of the most critical days in eCommerce.

Get Our Black Friday Cyber Monday Checklist Now!

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121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby,  to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing.

With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.

Check additional resources here! 

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120 - Get ready to kill it this Black Friday & Cyber Monday by taking inspiration from our Black Friday & Cyber Monday campaigns calendar.

Learn more here! 

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119 - In this episode, you’ll learn

• Promotional dates to plan for this November and December
• SMS marketing strategies for different types of SMS campaigns 
• How to engage your SMS list during the holidays 
• How to use SMS to support your email marketing campaigns 

Tune in! 

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118 -  Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing.

Some of the questions we ask:

• Why should eCommerce brands use SMS, especially around BFCM?
• How to balance email and SMS marketing efforts?
• What are the easiest ways to collect SMS subscribers in preparation for BFCM?
• How to tailor a personalized experience for your SMS subscribers?
• What are some of pre-Black Friday strategies to consider?
• What are the “dont’s” of holiday SMS marketing?

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117 - This week Vira’s joined by our special guest, Flowium Client Services Director & Email Marketing Specialist, Cassidy Paulus, to discuss 5 Abandoned Cart mistakes. 

Research suggests that between 47 and 72 percent of consumers experience checkout friction while shopping on mobile and abandon the purchasing process. But that doesn’t mean you have to admit defeat. The good news is, even though we can’t eliminate cart abandonment entirely, we can minimize the likelihood of it happening, and email marketing is your secret weapon.

Listen to the episode and learn how to avoid Abandoned Cart mistakes.

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