Description & Times
Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book. Eventually, you have to attract strangers. But how?

How do you convince strangers to join your email list?

We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.

In this week's episode, you'll hear from author Kelly Jo Wilson, who grew her email list to over 7,000 subscribers using a surprising tool (hint: it's not ads).

You'll learn:

• How to turn giveaways into a powerful email growth engine using KingSumo
• How to attract your ideal readers (not just freebie hunters)
• How to collaborate with other authors to multiply your reach and your results

No matter what genre you write, Kelly's strategy is very reproducible. Listen in or read the blog version for ideas on how to grow your network, serve your readers, and grow your audience.

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