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Email Marketing
Even with facility occupancy at all-time highs this year, operators should be exploring fresh ways to market their facilities. Even in a booming market, you can build momentum and capitalize on the steady demand.
By embracing new Email Marketing concepts, you can stay ahead of the curve, engage new tenants, and educate customers on your facility amenities and company news.
We breakdown how it affects Operators and Customers alike, what to look for when making a decision, and discuss some tools you can use to streamline your Email Marketing.
We explore:
Show Notes:
The importance of a checklist before sending a campaign
Designing your Email and Leveraging Templates
Criteria operators should identify to meaningfully segment their audience
Leveraging Email Marketing to test content
Your secret weapon: Facility waitlists!!
List Health tools: Litmus and Sender Score
The importance of having a campaign goal
Example email campaigns
Don’t be afraid of the Unsubscribe button!
A/B Testing as a tool
It is critical to understand your main driver
UTM parameters and link tracking
StoragePug’s shareable content
Learns from Extra Space and Public Storage
Superhuman and Sketch as Case Studies
Superhuman and Sketch as Case Studies
Top features to look out for when purchasing
swivl’s email marketing tech stack: Mandrill/Mailchimp, Sendgrid, FMS integrations
E-commerce as a case study: Klaviyo, Active Campaign
Generative AI tools: Copy.ai
E-commerce as a case study: Klaviyo, Active Campaign
Generative AI tools: Copy.ai
View all episodes
By swivl
4.4
77 ratings
Even with facility occupancy at all-time highs this year, operators should be exploring fresh ways to market their facilities. Even in a booming market, you can build momentum and capitalize on the steady demand.
By embracing new Email Marketing concepts, you can stay ahead of the curve, engage new tenants, and educate customers on your facility amenities and company news.
We breakdown how it affects Operators and Customers alike, what to look for when making a decision, and discuss some tools you can use to streamline your Email Marketing.
We explore:
Show Notes:
The importance of a checklist before sending a campaign
Designing your Email and Leveraging Templates
Criteria operators should identify to meaningfully segment their audience
Leveraging Email Marketing to test content
Your secret weapon: Facility waitlists!!
List Health tools: Litmus and Sender Score
The importance of having a campaign goal
Example email campaigns
Don’t be afraid of the Unsubscribe button!
A/B Testing as a tool
It is critical to understand your main driver
UTM parameters and link tracking
StoragePug’s shareable content
Learns from Extra Space and Public Storage
Superhuman and Sketch as Case Studies
Superhuman and Sketch as Case Studies
Top features to look out for when purchasing
swivl’s email marketing tech stack: Mandrill/Mailchimp, Sendgrid, FMS integrations
E-commerce as a case study: Klaviyo, Active Campaign
Generative AI tools: Copy.ai
E-commerce as a case study: Klaviyo, Active Campaign
Generative AI tools: Copy.ai
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