Here to kick off the next episode in our embedded finance series is Maast Chief Revenue Officer Ernie Moran. Ernie has been in the industry for more than 25 years and is currently an integral part of the team that is defining embedded finance at his company. What’s his recipe for success? According to Ernie, a disciplined focus on delivering real value to the market always wins out. And there are few things that offer more value in our industry than embedded finance.

For those of you who may not know, Maast helps software providers like ERP and vertical SaaS become a one stop shop for their customers by offering as suite of integrated services in their software platform. Their goal is to simplify money management for businesses while enabling software providers to unlock the hidden revenue offered through the embedded ecosystem in a manner that truly optimizes the customer experience.

Ernie himself defines embedded finance as “everything to do with the flow of money” and gives a comprehensive overview of the three-step process required for the most efficient embedded model for any business. Also on tap for our discussion is the necessity of having the right products, at the right time, and in a manner that is easy to consume. We also talk about the ISO community and their role in the future of embedded finance. 

Tune in to hear Ernie talk about the embedded ecosystem including the embedded finance trend as it relates to the overall industry, the necessity for innovation to stay real-time and relevant, and the projected demise of organizations focused on selling traditional payment services. Ernie wraps up with some great concepts both software companies and ISOs should consider when exploring embedded finance.