KeyBank EVP and Head of Commercial Product & Innovation Jon Briggs officially commences our embedded finance series sponsored by NMI. For the next six episodes, we’ll be taking a deep dive into this extremely prolific segment of our global ecosystem. How do banks create a successful strategy for embedded finance? What role can and should competitor fintechs play in this strategy and, most importantly, how can you best benefit the end user? Jon is here to answer all this and more.

 First and foremost, KeyBank defines embedded finance as the secret sauce to answering the following question: How do we take every product and service we offer as a bank today and get it placed in platforms to enable the end client to benefit as much as possible? And this is the ultimate goal for Jon and his team.

 When it comes to all the factors at play in creating a successful strategy for embedded banking, there are many, many moving parts. To start off, the value chain will be different for every end customer. And every customer is coming to the table with a different level of maturity and potential. Some have a robust tech stack already and others don’t. Some have a healthy appetite for risk and others feel differently. This being the case, success in this space requires a flexible model that can meet any client where they are in a manner that fulfills their needs and allows them to build the best possible customer experience.

Tune in to hear Jon talk about his strategy for success in embedded finance, including the need to maximize your data, the necessity of modern underwriting, and the important role fintechs play in maximizing KeyBank’s embedded ecosystem.