Some of the best conversations I’ve had with WordPress entrepreneurs are those coming from a military background.

Embrace the suck is a phrase that today’s guest Nathan Hangen introduced me to as we talked about his time serving and his journey of building Ignition Deck.

There’s a lot to learn in this episode so I want you to dive right in and enjoy.

Interview with Nathan Hangen of Ignition Deck

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There’s a challenge in everything

This is the undercurrent of the interview.

It’s no easy task to start a business, promote your product and continue to grow. Embrace the suck as Nathan warns us. We explore what Nathan and his team had to do to launch his product while battling off cease and desist letters, including the usual the organic growth issues.

One question I was always curious about — How do you price a plugin that enables folks to raise millions? Hit play for the answer