Today’s topic revolves around Shopify, a very popular Ecommerce platform that helps over 20.000 merchants manage every aspect of their business. Not surprisingly, Shopify embraced Amazon and its ecosystem early on, offering native integrations with Amazon FBA, bringing a great advantage to smaller brands and developing at a really fast pace. And what better way to break down this fascinating topic than a podcast episode with our special guest and Shopify expert, Kurt Elster of Ethercycle?