On this episode of Embracing Erosion, Devon sits down with Max Shaw, Co-Founder of Windmill, an AI company focused on helping people managers be more effective. Prior to founding Windmill, Max worked at Yext for over a decade, departing as the SVP of Product Management, where he oversaw Product Management, Product Marketing, and UX teams.

They disscuss Max's journey from early software projects to his long tenure at Yext and co-founding Windmill, exploring his perspectives on product management, the evolving role of product marketing, the transition from enterprise to startup, and insights into how AI, especially through Windmill, is reshaping workplace management and the skills needed for future professionals. Enjoy the conversation!

On this episode of Embracing Erosion, Devon sits down with Gary Arnold, a seasoned go-to-market leader with a unique blend of experience across sales, product, and product marketing. Gary built and led the global product marketing function at PayPal and GoDaddy, and has served in sales leadership roles at Amazon and CardTapp, where he was the Chief Revenue Officer. They dive into marketecture building, how to measure platform success (vs revenue-based, siloed product KPIs), how he scaled a nascent product marketing function at PayPal to a team of 25, how AI is impacting every company's GTM motion including the decline of SEO and the rise of Generative Engine Optimization (or GEO), and much more. Enjoy the conversation!

On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having Product Marketing report into Product vs Marketing, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it’s like getting recruited by the White House and serving as the Digital Service’s CMO, tons of leadership advice, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!

On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space. They dive into the unique challenges and opportunities of building products for nonprofit boards, the evolving landscape of nonprofit operations, and how unbundling a core product can drive growth. Cody also shares insights on harnessing voice of customer data effectively, the future of innovation in nonprofits, and much more. Enjoy the conversation!

On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub). They discuss why point-of-sale (POS) is dead, how Union can help restaurants and bars provide exceptional experiences for their guests, break down the business model and analyze how to create a marketplace flywheel, define how to become a stronger leader, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Fluvio Principals, Shari Diamond and Tom Crist. Given their roles overseeing strategy with a handful of clients each quarter (companies like Amplitude, Worldpay, eBay, OpenX, and many others) these two are perfectly situated to give us the low down on what c-suite execs are looking for out of their product marketing teams and to break down trends they see in market.