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Embracing Erosion episodes
- Amanda Groves: VP of Product Marketing at Enable's Take on the Latest McKinsey PMM Report, AI Tooling, & How to Become Inspired
On this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird’s Top 100 Product Marketing Leaders in 2022 and 2023. They break down the recent McKinsey report on product marketing and the latest data from the Product Marketing Alliance and discuss the tools the best product marketing teams need, how PMMs can and should use AI, how to become inspired and manage stress, and much more. Enjoy!
52 min - Scott Gaines: Seasoned Tech GM and CPO on Empathy, Ambitious Outsiders, & How to Develop Resiliency
On this episode of Embracing Erosion, Devon chats with seasoned tech CPO and GM, Scott Gaines. They discuss the importance of empathy when implementing big changes, why it’s often better to simplify and reduce product offerings in order to realize larger opportunities, the magic of combining industry veterans with fresh, ambitious outsiders during GTM processes, how to develop resiliency as an individual and as a leader, and so much more. Enjoy!
53 min - Ben Slater: SVP of Marketing at Beamery on Leading and Scaling Marketing from Pre-Revenue to Series D
On this episode of Embracing Erosion, Devon chats with Ben Slater, the Senior Vice President of Marketing at Beamery, a leading talent lifecycle management platform. They discuss how to grow a 50+ person marketing team from scratch, how leadership skills and requirements evolve throughout a company's lifecycle, how to use technology and AI to hire based on potential vs past experience, why it’s becoming increasingly critical to understand and map existing internal talent for redeployment on business-critical needs vs sourcing externally, why in difficult times it’s important to be perceived as a painkiller vs a vitamin, and so much more. Enjoy!
48 min - Yi Lin Pei: PMM Leader & Coach on LinkedIn Strategies, the Best 90-Day Plan, & Accelerating Your Career
On this episode of Embracing Erosion, Devon chats with product marketing leader and career coach, Yi Lin Pei. They discuss how to build a cult following on LinkedIn, how to nail (and fail) an interview, how to accelerate into a leadership role, what the perfect 90-day onboarding plan looks like, and much more. Enjoy!
54 min - 2024 Exec Briefing: State of the Market, Product Marketing, & Product Marketing Leadership
This episode is going to be a bit unique. As a part of our new partnership with the Product Marketing Alliance, we get access to PMA’s robust dataset. With an expanded reach, and combined efforts in researching, synthesizing, publishing, and promoting insights, the partnership is committed to advancing the product marketing industry's collective knowledge - a great example is the Leadership Briefing Program coming to Austin, NYC, San Francisco, and London in 2024.
After presenting in both Austin and NYC in Q1, Devon gives Embracing Erosion listeners a peek into some of what was discussed, trends that data suggests will persist, and areas we should begin to re-evaluate as product marketing leaders in the years ahead.
27 min - Jay Roxe: Cybersecurity CMO and Former Engineer on Storytelling, People-First Management, & the Power of Simplifying
On this episode of Embracing Erosion, Devon chats with Jay Roxe, a veteran marketing leader and the former CMO at several influential tech companies including HYPR and BitSight. They discuss his engineering past and what that taught him now as a marketing leader, why CMOs - much like product marketers, must master storytelling, why simplifying is multiplying, the ins and outs of cybersecurity and AI’s impact, how to be a people-first manager, and much more. Enjoy!
54 min - Jason Smith: CEO of Klue on Prioritization, Spotting Potential, Community-Led Growth, & Evolving Company Visions
On this episode of Embracing Erosion, Devon chats with Jason Smith, the visionary CEO and Co-Founder of Klue. They discuss building bootstrapped businesses vs VC-backed, the risks associated with starting a company, why hiring is a make-it-or-break-it, the downside of corporate decision-making processes, the pros and cons of building in Canada vs the U.S., how often the company vision should evolve, and implementing a community-led growth model, and much more. Enjoy!
55 min - Michael Applebaum: Longtime VP of PMM on Climate & Ag Tech, PMM's Two Decade Evolution, & Leadership TipsOn this episode of Embracing Erosion, Devon chats with Michael Applebaum, the Vice President of Product Marketing at Indigo Ag and formerly of Tenable, Nexthink, IBM Security, and Opower. They discuss climate and agriculture technology trends and how to get into mission-driven companies, how the product marketing discipline has evolved over two decades, how pre-sales and sales ops can teach you to be a better product marketer, tips on how to become a better more effective leader, and much more. Enjoy!1 hr 1 min
- Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it’s like getting recruited by the White House and serving as the Digital Service’s CMO, tons of leadership advice, and much more. Enjoy!
53 min - Tony Yang: Startup Growth Advisor on the Six Stages of the Buyer Journey & How to Create Demand
On this episode of Embracing Erosion, Devon chats with Tony Yang, the Growth Advisor to portfolio companies at Mucker Capital and MuckerLab, and the CEO & Co-founder of RevOptica. They discuss
how early-stage companies need to think about growth, the most common mistakes startups make, product-centric messaging vs outcome-based messaging, the difference between demand creation and demand capture, and much more. Enjoy!54 min
About Embracing Erosion
From the publisher's feed
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.