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Embracing Erosion episodes
- Adrian Koehler: Executive Leadership Coach for Nike, Navy Seals, Virgin Hyperloop on How to Own Your Full Capacity
On this episode of Embracing Erosion, Devon chats with Adrian Koehler, the Founder and Senior Partner of executive coaching firm, Take New Ground. They discuss how to escape a victim mentality and the power of accepting responsibility, leading with authenticity, how to ask the most difficult questions, the importance of creating a culture of leadership (and how), and much more. Enjoy!
1 hr 13 min - Tamara Grominsky: How to Break Into the C-Suite, Launching a Solopreneur Business, & Using Urgency and Scarcity in Your GTM
On this episode of Embracing Erosion, Devon chats with Tamara Grominsky, the Founder of PMM Camp and formally the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce. They discuss how to go from product marketing leader to a c-suite executive, break down how to launch a solopreneur business, how to diversify a product portfolio and revenue streams, how to use urgency and scarcity in your go-to-market strategy, and much more. Enjoy!
49 min - Nicole Silver: The Intersection of Technology, Media, and Climate Awareness, What Politics Can Teach You About Marketing, & Macro-to-Micro Decision Making
On this episode of Embracing Erosion, Devon chats with Nicole Silver, the SVP of Marketing at Volta. They discuss the intersection of technology, media, and climate awareness, why company and product positioning is never static, how carbon emissions and transportation are evolving, how a career in politics can teach you marketing tactics, how to make decisions with a macro-to-micro approach, and much more. Enjoy!
46 min - Chris Wells: B2B Research Best Practices, the Evolution of Research, & Why Every Leader Should Become Redundant
On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy. They discuss B2B research best practices, how to source qualitative interviews, the common mistakes B2B companies make with their research efforts, how the practice of market research is evolving, why every leader should try to make themselves redundant, and much more. Enjoy!
50 min - Jason Grunberg: Being a CMO at a PE-Backed Portfolio Business vs Venture-Backed, Why Community Marketing is the Next Frontier, and How Fluvio Got Off the Ground
On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore. They discuss using time horizons to view roles and responsibilities and to become a more effective leader, what it’s like being a CMO at a PE-backed portfolio business vs a venture-backed company, why community marketing is the next frontier, how generative AI will impact marketing orchestration, and much more. Enjoy!
1 hr 7 min - Steven Cohn: Building and Exiting 3 Companies, What to Know About Great PLG Companies, & How to Quit Mulling Ideas Over
On this episode of Embracing Erosion, Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates. They discuss what it’s like building and exiting 3 businesses (and working on his 4th), what Monday.com and other leading PLG companies are doing to drive conversions and retention, why it’s important to just get started and not mull ideas over too long, and much more. Enjoy!
1 hr 14 min - Patrick Wall: The Current State of Cybersecurity, How to Build an Exceptional Competitive Intelligence Program, & Why Qualitative Data Can Be More Insightful
On this episode of Embracing Erosion, Devon chats with Patrick Wall, the Head of Competitive Intelligence at cybersecurity company, Imperva. They discuss the current state of cybersecurity, how to build an exceptional competitive intelligence (CI) program, why tiering competitors leads to more focus, how AI will impact cybersecurity and CI, why qualitative data can sometimes be more insightful than quantitative, and much more. Enjoy!
37 min - Ryan Sorley: How Win/Loss Programs Help Companies Grow, Challenges of Building a Services Business, & AI's Impact on Win/Loss
On this episode of Embracing Erosion, Devon chats with Ryan Sorley, the Vice President of Win/Loss at Klue and the founder of DoubleCheck Research a win/loss analysis firm acquired by Klue in early 2023. They discuss the challenges of growing a services business, what it's like to sell your business, how win/loss programs help entire organizations grow, how generative AI will impact win/loss, and much more. Enjoy!
49 min - Devon O'Rourke: Classic GTM Mistakes, Why Leaders Must Move Fast, & Understanding the Market Landscape
In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition. Enjoy!
38 min - Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
On this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo. They discuss how to build a strategic narrative and why it's critical for any business, why GTM models are cyclical and not linear, how to measure product marketing teams' performance, why making quick, iterative decisions is the way to go, and much more. Enjoy!
1 hr 9 min
About Embracing Erosion
From the publisher's feed
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.