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Embracing Erosion episodes
- Evan Huck: Translating Sales Leadership Skills Into Founding a Company, Current Challenges and Opportunities in Enterprise Sales, & Leading with Empathy
On this episode of Embracing Erosion, Devon chats with Evan Huck, Co-Founder and CEO of UserEvidence. They discuss how being a sales leader can translate into being a founder and CEO, the current challenges and opportunities in enterprise sales, the evolution of venture capital during challenging economic environments, and much more. Enjoy!
51 min - Renat Gersch: Who Should Own The Company Story, How PMMs Can Help Sales Close Deals, & Specialization Within Product Marketing
On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike. They discuss why the CEO must lead the strategic company narrative, why product marketers are stewards of narrative design and messaging, the intricacies of the enterprise sales cycle and how PMMs can help close deals, why we're seeing new titles forming within product marketing, the three C's that represent characteristics all leaders must have or build, and much more. Enjoy!
53 min - Rowan Noronha: How Product Marketing Teams Help Executives Position to W.I.N., Building a Community, & Leadership Characteristics
On this episode of Embracing Erosion, Devon chats with Rowan Noronha, the founder of the Product Marketing Community and an advisor to both high-growth and enterprise companies such as Gong and Clari to name a few. They discuss where product marketers should sit within a SaaS org, they define the definition of product marketing and how PMMs help CMOs and C-suite executives W.I.N. (hint, that's an acronym, you’ll find out what it stands for), the 4 most important characteristics leaders must have, and much more. Enjoy!
41 min - Adam Oliver: How to Build Product Using Balanced Teams, Top 3 Challenges Product Teams Face, & How to Grow Responsibly
On this episode of Embracing Erosion, Devon chats with Adam Oliver, the founder of the product consultancy, Crafted. They discuss how to build great products with lean teams, the top challenges product teams are facing today and in the future, how to grow businesses and products responsibly, the ideal ratio between product, design, engineering, and much more. Enjoy!
54 min - Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having Product Marketing report into Product vs Marketing, and much more. Enjoy!
1 hr 1 min - Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!
57 min - Derek Osgood: Building a Sustainable GTM Model, Incorporating GPT-3 Into B2B SaaS, Why Setting the Future Vision is Critical, & Making Bold Decisions
On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!
54 min - Jason Oakley: How to Build a Category, LinkedIn Content Strategies, How to Approach Segmentation, & Product Packaging
On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!
1 hr 1 min - James McGinniss: The Distributed Energy Future, B2B GTM Strategy, Hiring for Customer Empathy, & Risk Asymmetry
On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the time to go against the herd and invest in growth. Enjoy!
48 min - Bryan Dsouza: Establishing Personal and Professional Principles, Robotics & Automation, Acquiring Talent, & PMM at B2B vs B2B2C
On this episode of Embracing Erosion, Devon chats with product marketing leader, Bryan Dsouza. They discuss the importance of establishing and documenting principles, the nuances of product marketing in B2B vs B2B2C, how acquiring talent has changed since COVID, what characteristics make for a great product marketer, and more. Enjoy!
46 min
About Embracing Erosion
From the publisher's feed
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.