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Embracing Erosion episodes
- 2024 Predictions & Trends with Jason Oakley & Derek Osgood
On this episode of Embracing Erosion, Devon sits down to make 2024 predictions alongside Jason Oakley (Founder of Productive PMM) and Derek Osgood (Co-founder and CEO of Ignition). Looking into 2024, they make predictions such as the continued convergence of product management and product marketing roles, B2B influencers now securing media budgets, AI creating a wider gap between average and great product marketers, a pivoted emphasis on retention and upsells, and a whole lot more. Enjoy!
55 min - Ian Cairns: CEO of Freeplay & Former Twitter Product Leader on LLMs Impact on Product Development, Fundraising Tips, & Remote Vs Async Work
On this episode of Embracing Erosion, Devon chats with Ian Cairns, the co-founder and CEO of Freeplay and former product leader at Firstbase and Twitter. They discuss the power of conducting interviews before building a product, how LLMs will change how products are built and tested, the evolution of the AI ecosystem, practical fundraising tips and why there is such as stark difference raising for an AI company vs everything else, why remote work doesn’t necessarily mean an asynchronous culture, and much more. Enjoy!
56 min - Andrew Blancato: Talent Leader from Etsy, Casper & Kickstarter & Founder of Purpose Talent on How to Build Companies & Define Culture
On this episode of Embracing Erosion, Devon chats with Andrew Blancato, the Founder of Purpose Talent and former people and recruiting leader for companies like Kickstarter, Etsy, and Casper. They discuss how to architect early-stage company infrastructure, how to define culture, what it means to truly be mission-driven, how to effectively recruit executives, why building a network pays dividends, and much more. Enjoy!
49 min - Andy McCotter-Bicknell: Head of CI at Apollo on The Future of GTM Tech, How to Accelerate Your Career, & How to Build a CI Program
On this episode of Embracing Erosion, Devon chats with Andy McCotter-Bicknell, the Head of Competitive Intelligence at Apollo. They discuss how to accelerate your career, the branding implications of being acquired, the future of go-to-market tech, how to initially build out a CI program, defining competitors vs alternatives, his vision for his community, Healthy Competition, and much more. Enjoy!
52 min - Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!
57 min - Chris Mills: VP of Product Marketing at Wrike on Key Considerations When Defining a GTM Strategy & the Evolution of SaaS Pricing
On this episode of Embracing Erosion, Devon chats with Chris Mills, the VP of Product Marketing at Wrike. They discuss why product marketers make for great consultants and vice versa, where product marketing should sit within the organization, roles and responsibilities and the best ways to build stakeholder relationships, early-stage vs late-stage product marketing, the key considerations when defining a GTM strategy, the current (rocky) state of company valuations, and how SaaS pricing models will evolve. Enjoy!
57 min - Bryan Clayton: Second-Time Founder on What Business School Can’t Teach You, the Benefits of Bootstrapping a Business, & Tactically How to Exit
On this episode of Embracing Erosion, Devon chats with Bryan Clayton, the CEO and Co-Founder of GreenPal. They discuss what business school can’t teach you about growing a business, how building a business can feel like playing a video game, the benefits of bootstrapping a business and tactically how to exit, why firsthand experience with the core problem is critical as a founder, and he leaves us with a simple equation for success: Success = Results - Expectations. Enjoy!
50 min - The Top 4 Product Marketing Trends to Keep an Eye On
On this episode of Embracing Erosion, Devon provides his analysis of the top four product marketing trends to keep an eye on and speaks with thought leaders at the Product Marketing Summit in San Francisco.
Devon and the group dissect trends such as career fragmentation and ownership, customer-centric roadmapping, product marketing KPIs and how to support business growth, and creator marketing. Guests include:- Viv Luu, the Product Marketing Lead for Uber Freight
- Dana Wolfe, the Sr Director of Product Marketing at Omada Health
- Suyog Deshpande, the former Product Marketing leader at the likes of Samsara, Amplitude, and Salesforce
- Meenal Relekar, product marketing leader at StyleSeat, and formerly of Doordash, and Dropbox
25 min - Amanda Malko: Leadership Lessons from a CMO, How to Weigh ROI and Risk in Decision-Making, & Why a Successful Life Shouldn’t Mean “Work at All Costs"
On this episode of Embracing Erosion, Devon chats with Amanda Malko, the former CMO at G2 and marketing leader at Mailchimp. They discuss why having an insanely loved product with customer evangelists is the key to a great company outcome, why leaders must set a clear vision and goals, how to weigh ROI and risk in decision-making, what the digitalization of photography can teach us about embracing AI, why a successful life shouldn’t mean “work at all costs", and much more. Enjoy!
49 min - Kalyn New: Fostering Team Collaboration and Creativity, Balancing Transparency With Authenticity, & the Power of Saying No to New Customers
On this episode of Embracing Erosion, Devon chats with Kalyn New, the VP of Marketing at ROLLER. They discuss what wine tasting can teach you about marketing, what to do as a marketer if your audience doesn’t use or value digital channels, how to foster team collaboration and creativity, how leaders should balance transparency with authenticity, why saying no to new customers can be powerful, and much more. Enjoy!
48 min
About Embracing Erosion
From the publisher's feed
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.