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Embracing Erosion episodes
- BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!
57 min - BEST OF — Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having Product Marketing report into Product vs Marketing, and much more. Enjoy!
1 hr 1 min - BEST OF — Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplified, the differences between making decisions at a startup vs an enterprise, lessons from working within Google's innovation unit, X, what it’s like getting recruited by the White House and serving as the Digital Service’s CMO, tons of leadership advice, and much more. Enjoy!
53 min - BEST OF — Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!
57 min - BEST OF — Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM PerformanceOn this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo. They discuss how to build a strategic narrative and why it's critical for any business, why GTM models are cyclical and not linear, how to measure product marketing teams' performance, why making quick, iterative decisions is the way to go, and much more. Enjoy!1 hr 10 min
- Cody Bender: CPO of Boardable on How to Leverage Multi-Industry Experience to Build for a Niche Vertical
On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space. They dive into the unique challenges and opportunities of building products for nonprofit boards, the evolving landscape of nonprofit operations, and how unbundling a core product can drive growth. Cody also shares insights on harnessing voice of customer data effectively, the future of innovation in nonprofits, and much more. Enjoy the conversation!
52 min - Layne Cox: CMO of Union on the Future of Restaurants and High-Volume Hospitality
On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub). They discuss why point-of-sale (POS) is dead, how Union can help restaurants and bars provide exceptional experiences for their guests, break down the business model and analyze how to create a marketplace flywheel, define how to become a stronger leader, and much more. Enjoy!
48 min - Shari Diamond & Tom Crist: Fluvio Principals on What C-Suite Execs Are Looking for Out of Their PMM Teams
On this episode of Embracing Erosion, Devon chats with Fluvio Principals, Shari Diamond and Tom Crist. Given their roles overseeing strategy with a handful of clients each quarter (companies like Amplitude, Worldpay, eBay, OpenX, and many others) these two are perfectly situated to give us the low down on what c-suite execs are looking for out of their product marketing teams and to break down trends they see in market.
38 min - Alex Pattis: General Partner of Riverside Ventures & Founding Team Member of Hampton on Investing in Startups & Scaling Businesses
On this episode of Embracing Erosion, Devon chats with Alex Pattis, the General Partner of Riverside Ventures and founding team member of Hampton. They discuss how to scale a company from concept to 9-figure exit, how to break away from the traditional consulting model and apply product approaches, why it’s important to iterate quickly and often with messaging, the pros and cons of Special Purpose Vehicle (SPV) investing vs the traditional VC fund model, what signals are important to pay attention to when investing in startups, and much more. Enjoy!
46 min - Derek Osgood: Ignition 2.0 Launch & the State of B2B Software
On this episode of Embracing Erosion, Devon chats with friend of the pod and Ignition CEO, Derek Osgood. They discuss the launch of Ignition 2.0, updates to their GTM strategy, and the state of B2B software. Enjoy!
30 min
About Embracing Erosion
From the publisher's feed
Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.