<p class="xxmsonormal">Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.  </p>

Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.

<p>Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape. &nbsp;</p>

Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard

Sign up to save your podcasts

Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard

Embracing "Healthy Fragmentation" In Ad Tech, With Genevieve Juillard

More shows like AdExchanger

Pivot

a16z Podcast

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod