During 2020, advisers cited more interest in insurance than ever before. But with figures of sales tailing off in 2021, was this just a blip on the insurance radar? Are people truly seeing the value of protection or is this simply a knee-jerk reaction to Covid? Yet one trend that is emerging is a new proactivity among younger women aged 18 to 30. How can advisers capitalise on this current sentiment to encourage more clients and potential clients to consider taking out important health and life cover? Joining Simoney Kyriakou, senior editor of FTAdviser to about where emerging trends might be, are Sue Helmont, marketing director for AIG Life; Kathryn Knowles, co-founder of Cura Financial Services; and Tom Conner, director for Drewberry.

The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments, pensions, regulation and other key issues.

Hosted on Acast. See acast.com/privacy for more information.