Emma Givens: Content & Copy

Discover the hidden copywriting secret in Turning Red: the new Disney Pixar movie! (Free of spoilers, don't worry!)

This isn't any other Turning Red movie reaction - this is a dive into the copywriting secret revealed by its success! Learn what "the universal in the specific" means and how to use it in copywriting for small businesses and copywriting for beginners.

This isn't just one of the best copywriting secrets free for you to use. It's one of the best writing secrets in general, whether you write novels or poems!

The new Disney Pixar movie "Turning Red" breaks one of the Pixar storytelling rules while keeping the best of the Pixar storytelling formula overall. (So, let me know if you want another episode on the copywriting tips and tricks in their standard formula too!)

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Copywriting and Writing Coaching service for local businesses (Toronto) and worldwide! - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Ready to learn how to build an email list? Take notes on this list of the best converting lead magnets for businesses in 2022! This episode combines the best lead magnet tutorials + lead magnet examples.

We'll cover:

• What is a lead magnet in marketing?
• The difference between lead vs. prospect vs. customer
• The role of freebies in lead generation (TL;DR email marketing for beginners)
• Best lead magnet ideas + email marketing trends 2022
• Lead magnets to AVOID
• How to make sure yours are high converting lead magnets!
• Learn how to embrace the best freebies for small businesses (and medium-sized businesses) as part of your digital marketing strategy in 2022!

Learn how to embrace the best freebies for small businesses (and medium-sized businesses) as part of your digital marketing strategy in 2022!

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Resources mentioned:

• Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
• How to Create a Welcome Email Sequence in 5 Steps
• The #1 Copywriting Formula

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

What is marketing? What is branding? (Is it just graphic design)? And critically, what's the difference?

In today's episode, we meet Kathryn, the founder of luxury brand design studio Crème Brands. We talk about the differences between branding and marketing, and the beautiful relationship between them. (After all, the two of us know it well! We collaborate on client projects often).

We'll touch on the topics of:

• Defining the difference between branding and marketing
• When to invest in branding for your business for the first time, whether you sell products or services
• When to rebrand/why it's worth rebranding a business
• How to raise prices without losing customers and actually gain better *quality* customers through branding
• The impact of branding on in-person, customer experience strategy
• How branding basics guide digital marketing strategies to grow your business online and build your online platform
• How branding guides advertising and marketing objectives and informs B2B marketing and B2C marketing tactics.

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Guest contact info:

Ready to talk branding (or a rebrand)? Visit www.cremebrands.com

Connect with Crème Brands on Instagram @cremebrands

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting and marketing support for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Find your brand voice and personality to power-pack your small business marketing! If you've been looking for the secret to how to make your brand stand out, this is it!

At EG: Content & Copy, we create Brand Messaging Bibles (the biggest brand voice guides you've ever seen) to develop a brand voice from our signature mix of your brand values, brand archetypes, ideal customer voices, and your visual brand strategy.

In today's episode, I'll give away the outline! This will help you with brand repositioning, putting together brand guidelines to easily onboard new team members, and guiding content creation for your small business. Using your brand voice on your website + your brand voice on social media will keep your messaging consistent. (For more sales!) And a defined, branded copywriting voice will improve your blog content marketing strategy for 2022, your email marketing efforts, and your social media marketing in 2022!

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Time Stamps:

2:14 - What’s a brand voice?

4:49 - First step of how we construct our clients' brand voices

5:27 - Second step

6:36 - Third step

8:43 - Fourth step...

10:05 - ...Next is something that we focus on *heavily* in our process

11:36 - The 12 brand archetypes that we use in brand voice work

15:31 - Identifying your values and your villains

17:50 - The statements you need to have clarity on in your business

18:41 - Your origin story

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Resources mentioned:

• Building a Story Brand by Donald Miller
• The Hero and the Outlaw by Margaret Mark & Carol Pearson
• Archetypes in Branding - A toolkit for creatives and strategists
• Are you tired of the same old ideal customer avatar exercise?
• Write Better Copy Using the 5 Levels of Customer Awareness

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

👉 Check out our Copywriting and Writing Coaching services! - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

This isn't just another one of those motivational videos with generic entrepreneur advice to aspiring business owners. Nope—these are concrete lessons from starting a business that you can learn from me now BEFORE you learn the hard way!

Explore my small business tips for success whether you're ready for:

• entrepreneur tips that'll grow your revenue and resources to the agency level
• freelance tips and tricks for how to become a SUCCESSFUL freelancer
• entrepreneur advice for beginners/deciding it's time to start a business
• the power behind your word choices
• and other business lessons for entrepreneurs!

Here are 6 entrepreneur lessons mixed with entrepreneur motivation and even some copywriting tips thrown in! (You know me!) 😉

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Time Stamps:

1:03 - Lesson 1

3:34 - Lesson 2

6:51 - Lesson 3

9:35 - Lesson 4

12:48 - Lesson 5

14:52 - Lesson 6

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Resources mentioned:

• 6 Ways Pets Improve your Health! | Mental Health for Entrepreneurs
• Kendrick Shope
• Authentic Selling University
• Legal contract template site

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Copywriting and Writing Coaching services! - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Learn how to write good Instagram captions with these copywriting tips! :) This social media marketing strategy is focused on Instagram for business, not for influencers alone. And Instagram marketing in 2022 is synonymous with small business marketing, especially for product-based businesses.

By using content marketing techniques, copywriting tips, and the mindset that this is social media for BUSINESS, you'll have a proven Instagram engagement strategy in place.

You'll discover:

• Instagram caption ideas
• how to structure your Instagram captions to increase conversions
• social media marketing tips
• how to increase Instagram engagement
• social media strategy/Instagram strategy 2022

So, let's dig into these digital marketing strategies right now!

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Time Stamps:

1:51 - Step 1

3:02 - Step 2

12:06 - Step 3

13:29 - Step 4

15:40 - Step 5

16:58 - Step 6

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Videos mentioned:

Are you tired of the same old ideal customer avatar exercise?

The #1 Copywriting Formula

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

✍️ Want to get Instagram captions (and visuals, even engagement) off your plate? Book a chat with my team!

SUBSCRIBE to our YouTube Channel!

Hosted on Acast. See acast.com/privacy for more information.

Discover the top 4 marketing trends of 2022!

We're in a unique time for online businesses especially. Between online fatigue and a shift from pure Millenial marketing to Gen Z marketing, there are so many factors influencing digital marketing trends for 2022.

This 2022 trend forecast includes:

- welcome sequence emails and email marketing trends 2022

- copywriting trends 2022

- video marketing for business

- social media marketing 2022

- D2C business models and D2C marketing strategies

- Ecommerce websites

Best of all, we'll match these specific content marketing trends with simple solutions for a 2022 marketing strategy that helps your business thrive!

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Time Stamps:

2:14 - Trend number 1

8:25 - Trend number 2

11:30 - Trend number 3

14:40 - Trend number 4

17:27 - The #1 takeaway

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Subscribe to our weekly newsletter at https://emmagivens.com/lettersfromemma

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Want branded, conversion-focused Social Media Creative & Management? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Ready to learn how to make your website accessible to ANYONE in 2022 (and beyond)? It's the right thing to do and it's a great benefit to your business!

Digital accessibility helps your online business by making your content marketing and web design reach more people. With some basic web accessibility education, you can update your website so it's easily digested by screen readers, senior eyes, and skimmers alike. Believe it or not, some of my most repeated copywriting tips are also about accessibility because of the fact that universal design improves the experience for everyone; plus, Google search rewards your business when your blog posts and page content are accessible for the visually impaired.

Learn more about web accessibility guidelines, easy-to-implement tools, and more in today's conversation with special guest Jonathan Friedman.

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Time Stamps:

2:25 - Jonathan’s backstory

3:41 - Accessibility

14:24 - Where Should You Start to Make Things More Accessible

20:00 - Customer Service

27:55 - The Journal That Talks Back

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Resources mentioned:

• WordPress Plugins:
• Yoast
• WP Rocket

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Guest contact info:

• Follow Jonathan on Instagram @jonathan_a_friedman/
• The Journal That Talks Back

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting support and accessibility-friendly content for your business? - Book a chat with me today

Hosted on Acast. See acast.com/privacy for more information.

Learn content writing for SEO (search engine optimization) in 2022 with this simple 6-step content marketing strategy.

SEO content WILL uplevel your business and website this year and in the years to come. The reality is that an effective digital marketing strategy in 2022 goes beyond the question of how to blog, to the more helpful starting point of how to get traffic to your blog and how to get free web traffic in general. When someone finds you right when they need your help most, they become a warm lead!

We'll cover business SEO tips from the principles of blogging for your business (vs. blogging tips for influencers), all content writing for SEO 2022, how to rank in Google SEO results, SEO tools for bloggers' benefits, and more.

I promise you: it's more straightforward to write SEO content than you realize with this 1) SEO strategy 2022 and 2) blog strategy 2022. Let's dive in.

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Time Stamps:

1:14 - Step 1

1:40 - Step 2

4:22 - Step 3

10:16 - Step 4

11:58 - Step 5

15:12 - Step 6

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Tools mentioned:

• Keywords Everywhere
• Freebie 10 Step DIY SEO Audit for your Blog

Resources mentioned:

• Your 2022 Content Marketing Strategy
• 4 Tools to Write Click-Worthy Copy
• Write Better Copy: the 5 Levels of Customer Awareness
• COMPLETE Guide to Write Product Descriptions that SELL
• 10 Step DIY SEO Audit for your Blog

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for SEO content writing support for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Your 2022 Content Marketing Strategy is coming up hot!

You're going to love this 8-step breakdown of the best digital marketing and content marketing tips for 2022. It covers:

• researching for your hero content medium
• content posting schedules
• blog strategy 2022 (blogging for your business)
• social media strategy 2022
• matching monthly content with your sales goals
• a few digital marketing trends 2022
• SEO content writing (so you get optimal web traffic!)
• info on a content repurposing workflow

That's right—this is the ultimate content marketing strategy for 2022, especially covering online marketing strategies for small businesses.

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Time Stamps:

3:46 - Step 1

4:54 - Step 2

7:28 - Step 3

10:32 - Step 4

11:44 - Step 5

13:54 - Step 6

15:42 - Step 7

20:36 - Step 8

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Tools mentioned:

• Answer the Public
• Keywords Everywhere
• Meet Edgar

Resources mentioned:

• 4 Tools to Write Click-Worthy Copy
• Why You Should Repurpose Content!
• How to repurpose videos for more content!
• How to repurpose your podcast for more content!
• How to repurpose social media posts for more content!
• How to repurpose a blog post for more content!
• Copywriter Reviews Sales Page for Marie Forleo's Time Genius

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for copywriting writing support for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.