Emma Givens: Content & Copy

You're ready—learn how to write product descriptions that sell!

𝐓𝐡𝐞 𝟗 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨 𝐰𝐢𝐥𝐥 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐫𝐢𝐭𝐞:

• high-converting e-commerce product descriptions for your website
• real estate product descriptions
• fashion product descriptions
• food product descriptions
• beverage product descriptions
• on-demand workshop and course product descriptions
• online boutique product descriptions
• Amazon product descriptions
• Etsy product descriptions
• Shopify product descriptions

As promised, this is your COMPLETE guide to write product descriptions that sell.

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Time Stamps:

1:31 - Tip Number 1

3:46 - Tip Number 2

6:22 - Tip Number 3

14:51 - Tip Number 4

16:43 - Tip Number 5

17:24 - Tip Number 6

20:18 - Tip Number 7

23:58 - Tip Number 8

25:00 - Tip Number 9

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Resources mentioned:

• Are you tired of the same old ideal customer avatar exercise?: https://youtu.be/j0RvgcT1HOU
• The #1 Copywriting Formula: https://youtu.be/oJbl-CZU-w0
• 10 Step DIY SEO Audit for your Blog: https://youtu.be/CuSWeolKPgs
• How Accessibility Helps Your Online Business: https://youtu.be/Ffk70xkU844

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Want feedback on your writing, or for me to write product descriptions for you? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Learn to write better copy using the 5 Levels of Customer Awareness! Also known as the 5 Stages of Awareness, this psychological understanding of the customer journey was codified by Eugene Schwartz in his book Breakthrough Advertising. It traces customer awareness from Totally Unaware to Totally Aware of their problem, solutions, and that YOUR solution is the best fit!

The 5 levels of awareness are usually reserved for an advanced copywriting course or digital marketing department in corporate. BUT I know that they're fundamental to an effective content marketing strategy, conversion copywriting like how to write a sales page that converts, and implementing copywriting tips for websites that are created *by entrepreneurs themselves*.

So, listen to the full episode to learn about this powerful psychological aspect of copywriting yourself!

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Time Stamps:

3:53 - Level 1

6:25 - Level 2

10:32 - Level 3

12:56 - Level 4

15:26 - Level 5

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for copywriting support for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

Ready to write your own headlines? You'll learn how to write headlines that grab attention so you can make the sale in this episode. It's truly a click-worthy headlines BIBLE for entrepreneurs!

In today's episode, you will:

• discover what makes for the best headlines
• hear catching headlines examples, and
• learn best practices for headline writing exercises.

These are copywriting tips for headlines that WORK, inspired by the techniques of direct response copywriting and conversion copywriting.

Today's headline writing tips are boosted by sales copy secrets infused with psychology: copywriting can be effective AND easy to do! Just press play and see.

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Time Stamps:

2:06 - What Headlines are Meant to Do

3:28 - The First Structure

4:25 - The Second Structure

8:09 - The Third Structure

8:19 - The Fourth Structure

8:50 - The Five Structure

15:05 - The Sixth Structure

16:59 - Common Best Practices

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy.

Ready to make your content a client nurturing machine? It's time for Writing Coaching for your business - Book a free discovery call!

Hosted on Acast. See acast.com/privacy for more information.

So, you have an email list set up. But what do you do when someone joins? What do you do after someone grabs your freebie? How do you turn that into someone who knows you, likes you, trusts you, and BUYS from you?

The key is to offer them value and warm them up with an effective Welcome Sequence.

In today's episode, we're going to talk about the specifics to an effective 5-email welcome sequence!

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Time Stamps:

2:49 What is an email sequence?

2:58 What happens when someone signs up for your email list

3:05 Email number 1

4:28 Email number 2

5:31 Email number 3

6:37 Email number 4

7:55 Email number 5

10:21 How to distribute these 5 emails

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Hosted on Acast. See acast.com/privacy for more information.

You've worked so hard putting out social media content. So isn't it frustrating when you get crickets?

In this episode, I'm going to share with you the easy peasy way to get more engagement on your social media posts, whether it's in the form of comments, likes, shares, etc.

Take all of these tips, and you'll see a big boost in your engagement. Let's dive in!

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Time Stamps:

1:56 What's a CTA?

3:56 Learn the key piece no one talks about!

4:41 Some great sales examples

6:58 Get them to talk to you with these 3 examples

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy.

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Hosted on Acast. See acast.com/privacy for more information.

REPURPOSE CONTENT TO SAVE YOU TIME, MONEY, AND EFFORT! Sound good? It's about to get even better.

Does writing a single blog post take upwards of two, three, or even four hours? Are you overwhelmed by the idea of adding yet another content medium to your list? Repurposing will save you so much grief!

In this episode, you'll learn what's repurposing and its amazing benefits for you and your business!

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Time Stamps:

1:24 Initial decision you have to take when deciding to repurpose content

2:57 Is repurposing the right solution for you?

3:31 What's repurposing? Who is your hero?

4:23 The 2 big benefits to repurposing

9:39 2nd benefit to repurpose content

12:37 Extra benefit

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Hosted on Acast. See acast.com/privacy for more information.

IT'S TIME TO WRITE YOUR ABOUT PAGE. Here's a template so you can make people actually care - even when they've never met you before!

You probably want to establish credibility on your about page. However, there are some details that are missing when we just think of the about page that way, because essentially, what it means is we're thinking about us, right?

Press play and get the 4 KEY EASY WAYS to make sure that it's an engaging story that people are going to be motivated to work with you from right now.

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Time Stamps:

2:37 Tip number 1

5:14 Tip number 2

7:08 Tip number 3

7:39 Tip number 4

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Let's chat about how we can knock out your brand messaging and quarterly content plan in a single day on a free discovery call for a 1:1 VIP Strategy Day! - Book now!

Hosted on Acast. See acast.com/privacy for more information.

Ready to improve your copywriting? Start here for more clients!

Today we cover 5 of the most powerful phrases in the world of copywriting that you can start using today to boost the IMPACT of your sales copy.

Let's just jump right in!

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Time Stamps:

1:24 - Number 1

4:37 - Number 2

6:12 - Number 3

8:47 - Number 4

10:57 - Number 5

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Looking to learn how to do your own copywriting and content writing? Discover how easy it is to learn!

Hosted on Acast. See acast.com/privacy for more information.

Copywriting vs. Content Writing: which one is best for you? Can you pick just 1? Or are they just the same? Have you heard entrepreneurs throw around the terms copywriting and content writing?

It brings up a lot of confusion when they're actually two DISTINCT things with different techniques, goals, and metrics in your business!

In today's episode, we're going to do the very practical task of answering the questions: What is copywriting? And what is content writing? Let's really understand the four differences, creative entrepreneurs, like you need to know.

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Time Stamps:

0:58 - What Must Be Involved in Every Successful Business

2:16 - What’s Copywriting?

3:09 - Examples of Copywriting

3:31 - What’s Content Writing? (And Examples)

5:15 - Second Difference

8:15 - Third Difference

12:10 - Fourth Key Difference

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Looking to learn how to do your own copywriting and content writing? Consider doing writing coaching!

Hosted on Acast. See acast.com/privacy for more information.

You're great at creating one piece of content that really stands out. So, how can you take that one HERO PIECE that's easy to make (like a podcast, a blog post, or even a social caption) and turn that into every other possible type of content?

In today's episode, we're going to talk about how exactly to do that and the ideal workflow!

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Time Stamps:

2:10 What’s the ideal workflow?

2:22 Start with this

3:49 Follow these steps to make things easy

5:06 Something else you can do with your hero piece

6:28 And yet, another idea!

7:00 When you have a team that supports you

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Do you need help with your Copy? Check out here how I can help you!

Hosted on Acast. See acast.com/privacy for more information.