Emma Givens: Content & Copy

In today's episode, producer and all-around podcast expert Berta Wired shares how to advertise your business with a podcast. We do talk podcast promotion, how to launch a podcast, strategies to grow a podcast, and more... HOWEVER, more importantly, we focus on podcasting as small business marketing (similar to how to market your business with social media, with even more benefits!). An intentional podcast marketing strategy is a key component of how to promote your business and how to grow your business. We answer the common question, "is podcasting worth it?" for both service-based and product-based business owners. Tune in!

We also touch on:

• How we create content for EG: Content & Copy & the behind-the-scenes of launching the EG: Content & Copy podcast
• How to know what podcast format, frequency, etc. is best for you
• How to measure the ROI (return on investment) of a podcast (not what you'd expect)
• Falling into Podfade (dropping off your podcast in the first few episodes)

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Guest contact info:

Ready to launch your podcast and grow your business? Visit www.bertawired.com

Connect with Berta Wired on Instagram @bertawired and on LinkedIn at berta-wired-podcast.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in copywriting and marketing support for your business? - Book your free discovery call now!

Hosted on Acast. See acast.com/privacy for more information.

IS IT SELLING OUT TO USE A BLOG POST FOR MARKETING? Well, let me tell you that unless you’re using your blog like a journal (which no business ever should, including solopreneurs), blogging is, by definition, marketing. More specifically, it’s content marketing.

In fact, content marketing (including blogging) is all about nurturing your relationship. As for your readers being leads: you’re a business owner, which means your readers are leads. However, that in no way devalues your relationship with them.

In this episode, I share what the function is of a blog in the context of content marketing, and how you can get started using your blog for marketing.

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Resources mentioned:

• Our 1:1 VIP Strategy day service is now turned into a full Brand Messaging Bible!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

WHY DO WE GET STUCK WITH COPYWRITING? Does copywriting sound complicated and sleazy? Well, if it does, take that out of your head because it's not sleazy, and it shouldn't be complicated! ;)

In this episode, I'll explain with a quick and easy example that'll change that mindset. You'll walk away more confident and ready to start writing! That's what happens when we understand what copywriting is really about.

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Resources mentioned:

• The #1 Copywriting Formula - Click HERE to watch!
• Difference Between Copy and Content Writing - Click HERE to watch!
• Check out my mentor Kendrick Shope!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Book your Website Copy Audit: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you're meant to serve. - Book now!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

HOW DO I START WRITING? This episode is all about my favourite techniques for breaking through the writer’s block you get when starting a new piece of writing - techniques for facing your fear of the blank page.

"How do I start writing?" is the most common writing question I get from practicing writers and my first-time clients. They all want to create something so true to them, and so well-crafted, that they psych themselves out before even giving it a shot. The blank page lies open before them, so eerily clean.

When I answer their question, I’m usually met with a sigh of relief. I hope this helps you too so you show up, use your voice and grow your impact!

Branded Website Copywriting: The fastest way to increase your web traffic, email list, and client conversions - all while connecting authentically with the people you’re meant to serve.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

In the 21st century, branded website copywriting is critical to attracting quality customers to your businesses and building stable, growing profit long-term. Say yes to profit, confidence and ease today!

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

Does your brand strategy include a business communication plan? In today's episode, we break down the 8 steps to a successful communication planning process. Starting with defining your communication objectives, doing target audience research, codifying your brand personality, choosing the right communication channels in business... and ending in measuring success!

Your communication strategy will immediately help with social media audience engagement, crisis management, and doubling down on the RIGHT marketing platforms in 2022 (unique to your business, not just following trends). Effective communication—strategic communication—is part of your overall customer awareness project! Let's dive in.

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Resources mentioned:

Accelerate your business with a Brand Messaging Bible.

Write Better Copy Using the 5 Levels of Customer Awareness - You can tune in to the podcast or video version:

• Youtube Video
• Episode 10

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Ready for your business to accelerate with a Brand Messaging Bible?

-----------------------------

Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

Ready to learn the 6 best copywriting strategies (for unique marketing)? These content marketing strategies for small business hinge on brand voice and tone. You'll get concrete copywriting tips and unique marketing strategies for small business to uplevel your content marketing in 2022.

Will you use these unique marketing techniques for e-commerce branding strategies, personal branding, or learning how to write copy for social media? Hop on your DMs and share it with me!

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Resources mentioned:

How we use brand archetypes in copywriting - You can tune in to the podcast or video version:

• YouTube Video
• Episode 23

Your Core Brand Values: How & Why to Define Them - You can tune in to the podcast or video version:

• YouTube Video
• Episode 22

Free Masterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

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Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

The best way to market your business is to use a customized message that brings customers to YOU. In today's episode, you'll learn about how to build a business and how to get more clients using, among other techniques, a brand messaging guide that makes you irresistible to the people who'll love your offer most. This is entrepreneurship advice + entrepreneurship motivation for successful businesses to keep that momentum going and learn how to attract customers at a more advanced stage. Getting clients in 5 steps is possible for high-end product-based businesses and it works for a service business marketing strategy as well.

Listen to the end and take notes on how to get more customers for your business, how to make money online, and online business ideas in 2022 that give you the success you deserve.

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Resources mentioned:

Free Masterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

-----------------------------

Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

Learn how to write copy that sells with these 3 core elements of copywriting.

Today's episode isn't about copywriting secrets or copywriting tips and tricks: these are persuasive copywriting principles that will stand the test of time. And you'll learn them in only 10 minutes instead of taking a copywriting for beginners full course!

These persuasion techniques are important copywriting tips for small business, online business, sales letters, and even general digital marketing strategy (for example, getting strong engagement on social media!)

Learn the 3 essential words that'll guide you on how to persuade people.

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Resources mentioned:

Calls to Action - How to increase engagement on your social media posts! You can tune in to the podcast or video version:

• Youtube Video
• Episode 07

Free Masterclass - 5 Levels of Awareness.

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Join our Free Masterclass - The 5 Levels of Awareness.

-----------------------------

Enjoying our content? Consider inviting our team for some coffee! Thank you for all of your support!

Hosted on Acast. See acast.com/privacy for more information.

Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business.

Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more.

In today's episode, we'll talk about:

• What are brand archetypes?
• The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding)
• Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples.
• Why even 2 ice cream brands will have different brand archetypes 99% of the time

Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes!

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Resources mentioned:

• The Hero and the Outlaw by Margaret Mark & Carol Pearson
• Archetypes in Branding - A toolkit for creatives and strategists
• Emma Givens Content & Copy YouTube Channel - Subscribe here!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

Hosted on Acast. See acast.com/privacy for more information.

What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.

We'll cover:

• Why we need core values
• How to find your core values in business
• How to write brand values in a way that's meaningful to your customers and team members
• Brand values examples from my business and my clients
• How a brand values simple definition guide influences brand voice, marketing, and brand design
• The impact of your core brand values on brand behaviour and brand alignment

Take a listen!

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Resources mentioned:

• Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
• Values Activity

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

Hosted on Acast. See acast.com/privacy for more information.