Empathize IT! Empathy and Entreprenuers

A conversation with Ben Jacobson, who reached out to me via Twitter after I posted episode 3 with Bryan Kramer. Ben said "As a B2B content marketing specialist, I've had a love-hate relationship with Kramer's H2H construct ever since I first encountered it a few years ago :)"

During this episode, Ben spills the beans on his theory about the H2H construct. Of course, during the episode it becomes pretty clear that he's on board more than he originally thought.  

 A conversation with Emily Schrader,  Content and Community Director  at Lumen, and Founder at Social Lite Creative. 

We explore the important role that social media plays in scaling up global movements and organizations aiming to expand and/or strengthen mission. 

 As the former Director of Social Media at Standing Together, an global Pro-Israel advocacy group, Emily is a pro at utilizing social media to mobilize the world. In an otherwise under-explored area of social movement, Emily and I talk about the role social media can play in broadening movement impact. 

It's such an honor to host Mr. Choi, who built his business from scratch and offered some tremendous insights on what it takes to grow, succeed, and compete in a crowded space, especially in NYC.

A conversation with Vincent Orleck about the good, bad, and the ugly surrounding influencer marketing, 

Vincent runs the Social Media Strategy for Arizona State University Knowledge Enterprise. He's also a proponent/contributor to the #yesPHX startup and entrepreneurial community. Vincent is also President of Social Media Club Phoenix and the CoHost of the More Than Hashtags podcast.

 A conversation with Pamela Wagner about why she cut half her client base at the end of 2018.

Pamela heads Ajala Digital, a global boutique marketing agency focused on Google and Facebook advertising. Before founding the company in early 2016, Pamela worked at Google and in several other industries. 

A conversation with Nazlina Quadir, Winner of Marie Claire's Amazing Women Award 2018. 

Nazlina is the Founder and Lead Organizer of Women TechMaker in Kuala Lumpur. Nazlina is the perfect combination of an experienced integrated marketing communications (IMC) strategist, an engaging speaker and community builder.

 A conversation with Pavel Bulowski, Co-Founder of Meiro, and of SheLovesData, highlights the points of bridging the gap between data and customers, where most companies fail in marketing with their data sets, and entrepreneurship in general. 

Meiro is a Singapore based martech startup that enables marketers to connect their user data to real success. Pavel also leads Shelovesdata a social enterprise that helps to enable and up-skill women to the field of data and analytics. 

A conversation with Deepak Shukla, Founder and CEO of Pearl Lemon,  highlights the constantly shifting SEO industry, what it's like to adapt to these changes and why SEO is never dead. 

Deepak bootstrapped the business from his mum’s house to a £275k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.

A conversation with Rachel Miller, Senior Social Strategist at the award-winning company, Thulium, a leader in the storytelling arena for B2B companies. 

Rachel's 15+ years of experience in marketing, especially in the social media marketing, content marketing, and influencer marketing arenas, have been globally recognized in the B2B tech space.

For years, Rachel and I have been online friends and we've conversed about many great topics in the social media marketing space. It's so much fun to finally have the opportunity to hear from Rachel Miller about the future of work and data. 

Rachel is an avid learner, which is essential in the fast-moving social space and is an adviser to many popular social business applications where she provides feature evaluations to support product innovation.

Rachel is responsible for creating social and influencer marketing strategy for all Thulium clients and keeps constant watch of account performance to continuously optimize campaigns for maximum results.

They say that working with family never goes well. Apparently, they never met Sivan Felder and her brother Barak of Two Heads Consulting. This dynamic duo is crushing the content marketing scene in Israel. 

Two Heads Consulting is providing impressive value with great content (mostly on videos) to the Israeli market via Facebook videos and an awesome group for entrepreneurs.

Sivan Felder has been forcing family members to star in her home videos since she was 15. Now, she runs a content marketing firm in Israel, which specializes in video content marketing. To make a long story short, she helps entrepreneurs (and non-profits and big companies) build their empire through content marketing.