Employee engagement surveys come in all shapes and sizes, and they are definitely not all created equal. Creating an effective survey that produces meaningful, actionable data is a true science. According to Bob Hardy from Opinions Incorporated, it begins with a rigorous process to ensure that you are crystal clear about what you want to GET from it – and what you’re going to DO with it. Then you need to be painstakingly precise in asking the right questions in the right way to ensure you’re evoking appropriate responses. Listen in and learn how to make sure you’re hitting the mark and getting the bang for the buck in your next employee engagement survey.

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