Cristie Besu grew her company “Eat Me Guilt Free” from her kitchen to 8,000 retailers. A huge part of that success is due to the company’s provocative name. Cristie explains the name’s origin, what it represents, and how it’s shaped the company’s branding.

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Topics:
2:00 – Cristie’s mantra is “freedom should not have limitations.” What does that mean to her?
4:00 – Why she named her company “Eat Me Guilt Free.”
8:45 – As an entrepreneur, you have to sometimes stop and appreciate your success.
12:40 – The impact that yoga has had on her life.
15:45 – Why expressing her sexuality is so important to Cristie.
22:00 – The inspiration behind Cristie’s “You Glow Girl” female entrepreneurship grant.