In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners.

Talking points include:

• Challenges in the content creator ecosystem
• Balancing AI and human creativity in Marketing
• Ensuring transparency without compromising security.

Vana will be speaking at our ELEVATE Summit in London, this September. Get your ticket now to hear Vana speak out on emerging trends, challenges, and opportunities at the intersection of performance marketing and lead generation.

Listen to find out more about:

• Vana’s career journey and transferable skills 
• Leveraging partnerships for growth
• Treating Affiliates as partners, not suppliers

Key segments of this podcast and where you can tune in to go direct:
[10:24] Staying up-to-date with current trends
[25:30] Challenges in the Content Creator Ecosystem
[34:08] Advice for Affiliate Managers 

ELEVATE Summit 2024 – LONDON

Meet Vana at ELEVATE! Join us in London on 16-17 September.

Limited Tickets Remain! GET YOUR TICKET HERE

Tickets to this two-day conference at Park Plaza Westminster Bridge, include: 

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry) 
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Matchmaking meet-ups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

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