Russ Branzell, President and CEO of CHIME, sits down with Bob Segert, Chairman and CEO of athenahealth, for a candid conversation about the complexities, misconceptions, and opportunities shaping today’s ambulatory and independent practice landscape — discussing how technology must evolve to truly support front-line clinicians.

From ambulatory care as one of the most overlooked opportunities in U.S. healthcare, to why scalable innovation depends as much on trust and design as it does on data and automation, they explore how policymakers, payers, and tech leaders can better align to strengthen independent practices and why trust remains the most valuable currency in healthcare technology.

Key Takeaways

1. What it takes to design technology that truly supports front-line clinicians and daily practice operations.

2. The systemic barriers that limit scalable digital adoption and how industry stakeholders can help remove them.

3. Why trust is central to successful innovation and how tech leaders can earn it through design and delivery.

4. How AI can be applied realistically in independent practices to improve documentation, workflow, and revenue cycle management.