Today on the show, we welcome Michelle Munro, director of tax and retirement research. She discusses the importance of women in wealth management, including how women view money and how advisors can better connect with their female clients. Michelle describes today’s female investor as well educated, active in the workforce, earning their own money and contributing to the household finances. The influence of women in financial decision making has seen a substantial increase, and we see more women in executive roles and starting their own businesses in the current landscape. Michelle explains that women view financial concerns somewhat differently than men, particularly in terms of retirement and personal outlook. Women are more goal-oriented in terms of investing, connect emotional well-being with financial stability, and must prepare for more years of retirement thanks to higher life expectancy. It is important for advisors to cater to their female clients, partially because while men are starting to transition to a “do it yourself” investing approach, women statistically still want advice from advisors.

Recorded on March 8, 2024.

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