I'm sharing this episode again because the salon industry continues to be confused about brand story, market position, and how that drives every decision you make for your salon business, including how you price your services. There is a market for everyone! In this episode of BUILDING & BREAKING, we take a closer look at how Madison Reed filled the gap between drugstore box color and major salon transformations by knowing exactly who they serve, what those clients value, and how to deliver consistency at scale. Madison Reed isn't stealing your clients. They're speaking directly to the consumer who values the solutions they offer.

We explore how their simple, focused menu and product offering, Limitless Pro+ membership, and multi-channel strategy reflect a crystal-clear brand story, and why some clients will always prioritize simplicity, frequency, and comfort over complexity and transformation.

We also examine the deeper lessons behind trust, market position, and the pandemic-era controversy around at-home color kits, because sometimes what looks like competition is an invitation to find more brand clarity, staying focused on what your clients need, and always keeping lifetime client and customer value in mind when making decisions.

In This Episode

• The price pyramid and Madison Reed's middle-market position
• Why some consumers seek simplicity, not transformation
• The Limitless Pro+ membership and brand story alignment
• What the salon industry can learn from pandemic color kits
• Why losing a client isn't always a failure, and how it is an opportunity to seek deeper understanding and clarity
• The OPI TikTok moment and what it can teach us

Because when your brand story is clear, you create a connection. And when you meet your clients where they are, you build trust that lasts far beyond a box or tube of color or one visit to the salon. If you are ready to get clear on your brand story and more deeply connect with the clients, teams or tenants you serve or wish to serve, join me in MENTORED. with Nina L. Kovner. Accessible, affordable, and actionable mentoring meeting you where you're at, right on Instagram. To join, visit @passionquared IG and tap Subscribe. Thank you for listening and sharing with your business besties!