Bill Eckstrom is the CEO and founder of EcSell Institute. Bill’s professional career path has encompassed sales, sales leadership, executive leadership with both private and publicly traded companies. He established EcSell Institute to fill a void he witnessed in the coaching and leadership profession. EcSell’s research and improvement programming has been utilized in the athletic and academic worlds, spawning new start-ups EcSell Sports and EcSell Education in 2019. Bill’s TED talk titled Why Comfort Will Ruin Your Life, has been heard by live audiences of over 1,700 people, and 4 million more online, his now-famous words: “…what makes you comfortable can ruin you, and what makes you uncomfortable is the only way to grow.” Bill co-authored the book The Coaching Effect: What great Leaders do to Increase Sales, Enhance Performance, and Sustain Growth, has been a best-seller since its release in 2019.