Personal finance expert and award-winning author Robin Taub joins us on the program today. The former Chartered Professional Accountant discusses how advisors can engage with the next generation of investors and the importance of financial education. Robin says young adults are struggling to save and the effects of social media have exacerbated it. Financial education can start at home at an early age. She suggests involving your children in conversations about money and finances and most importantly track your kids’ spending habits early on. Robin offers tips on how financial advisors can tailor their communication with the next generation and spark their interest in financial education. Use social media and other platforms catered to the younger generation and speak about their needs and goals. And focus on younger clients. Don’t count out young people who are building up their wealth including millennials and the Gen Y group.

Recorded on August 22, 2023.

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