When working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way?

Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand stylist Shay Bocks, an expert on the topic.

In this episode we also discuss the benefits of productising your business, and the approach Shay took to sell her WordPress theme business.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/enneagram-personality-types/

• What is the Enneagram?

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.