Now, the guy who ran Facebook when it was a great way to form communities and make friends and find old friends is the same guy who who has turned Facebook into a hellscape. There’s very good reason to believe that Mark Zuckerberg was always a creep, and he took investment capital very early on, long before he started fucking up the service. So what gives? Did Zuck get a brain parasite that turned him evil? Did his investors get more demanding in their clamor for dividends?

If that’s what you think, you need to show your working. Again, by all accounts, Zuck was a monster from day one. Zuck’s investors – both the VCs who backed him early and the gigantic institutional funds whose portfolios are stuffed with Meta stock today – are not patient sorts with a reputation for going easy on entrepreneurs who leave money on the table. They’ve demanded every nickel since the start.

What changed? What caused Zuck to enshittify his service? And, even more importantly for those of us who care about the people locked into Facebook’s walled gardens: what stopped him from enshittifying his services in the “good old days?”

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